TruDiamonds Recensioni 

Risposta di TruDiamonds

15 giu 2026

Dear TK

Thanks for taking the time to write a review. We appreciate all feedback, albeit terse and negative like yours, as it gives us an opportunity to address issues that we may not otherwise be aware of.

Tru-Diamonds are certainly not “cheap zircons passed off as lab diamonds” as you suggest. The truth is that we believe that lab-grown diamonds are highly overpriced and we would not like our gems to be seen in the same light.

On the FAQ pages of our website, we detail exactly what Tru-Diamonds are; how they are created and how they differ from mined (and lab-grown) diamonds.

Sadly, the history of diamonds is fraught with exploitation and price gouging.

For generations, mined diamonds were sold to an unsuspecting public at massively inflated prices based on the perception that they were “scarce” and “valuable”. Both these perceptions are patently false.

More recently, so-called lab-grown diamonds have come on to the market. These stones are not grown in laboratories as the name implies but are manufactured by the millions in factories – mainly in China. Instead of passing the full benefits of mass production on to the public, the diamond jewellery cartel has continued its strategy of massively inflating prices with exorbitant mark-ups at all levels – manufacturing, wholesale and retail.

Tru-Diamonds™ are diamond simulants which means that, to all intents and purposes they look, feel and behave like diamonds and it is almost impossible – even for a jeweller – to tell the difference with their naked eye. In fact, the only way to be sure is to use a diamond tester which is designed to respond to carbon-based gems. Tru-Diamonds™ non-carbon formulation does not trigger these testers.

Today’s reality is that the traditional diamond market has split into three distinct segments: mined diamonds, lab-grown diamonds and simulated diamonds. All three look so similar when worn that no-one can tell the difference. However, the difference in price is huge. Here’s an example:

- a 1-carat solitaire ring set with a high grade (D-E colour IF-VVS2) mined diamond will cost you £9,000 to £16,000.

- a similar ring set with a lab-grown diamond will set you back £2,500 - £5,500.

- you can have a similar ring with a Tru-Diamonds™ gem for just £150 - £300.

Risposta di TruDiamonds

20 mag 2026

Dear Mr Goddard,

Thank you for taking the time to share your feedback. I appreciate you speaking with me directly and giving us the opportunity to discuss the matter personally.

We regret that your experience did not meet the standards we strive to provide. Please be assured that we take all feedback regarding product quality and customer service seriously, as it plays an important role in helping us continually improve both our products and the overall customer experience.

Should you require any further assistance, please do not hesitate to contact us directly.

Kind regards,
O’Rene White
Customer Care Manager

Risposta di TruDiamonds

9 apr 2026

Dear Katherine,

Thank you for your thoughtful review. I’m so pleased to hear that you love the jewellery and had a positive experience with our customer service—that truly means a lot to us.

I appreciate the opportunity to clarify. Tru-Diamonds™ are lab-created simulated diamonds, rather than lab-grown carbon diamonds. While they are crafted to closely replicate the look, brilliance, and durability of natural diamonds, they won’t register as diamonds on standard diamond testers.

We always aim to be transparent about this, as our goal is to offer the beauty and allure of fine diamond jewellery at a tiny fraction of the price.

That said, we never want any customer to feel anything less than delighted with their purchase. If the piece isn’t quite what you expected, you’re very welcome to return it under our 30-day guarantee for a full refund of your purchaser price.

If you have any questions or would like assistance with a return, I’d be more than happy to help—please feel free to reach out anytime.

Best Wishes,
O’Rene White
Customer Care Manager

Risposta di TruDiamonds

30 mar 2026

Although openly hostile, we appreciate your review as it gives us an opportunity to cover some points that may be interesting to our legitimate customers.

When we introduced Tru-Diamonds™ jewellery back in 2005 our mission was to give jewellery lovers the look and allure of expensive diamond jewellery at prices that are easy to afford. We wanted them to be able to show off jewellery that everybody would immediately assume is expensive diamond jewellery.

To this end, we sourced the best lab-grown simulated diamonds available and created the brand Tru-Diamonds™. We started with a small “niche” following and this has grown over the years to where we now have a very large customer community spanning the globe.

We’ve also learned over time that our customers are not only people who can’t afford diamonds. Indeed, many wealthy people and celebrities wear our jewellery for reasons of security and sustainability. ChatGPT reports that producing a carat of lab-grown diamond uses 200 to 300 kilowatt-hours (kWh) of energy whilst producing Tru-Diamonds™ gems requires 60 – 70% less.

Lab-grown natural diamonds entered the jewellery market around 2010 and, although they are less expensive than mined gems, they are still far more costly than Tru-Diamonds™

Here’s a list of comparative prices, researched for us by ChatGPT:
Mined Diamonds: $2,000 to $25,000+ per carat
Lab-Grown Diamonds: $800 to $3,000 per carat
Moissanite: $300 to $600 per carat
Tru-Diamonds: $50 to $100 per carat
Cubic Zirconia (CZ): Under $50 per carat

The reality is that markets exist for all of these gems. Some people are willing to pay the price for a mined diamond, whereas others will opt for one of the lab-grown alternatives.

The number of people who are choosing Tru-Diamonds™ is growing exponentially so, it’s not in our interest if people confuse our gems with ordinary lab-grown diamonds as these stones do not offer the consumer any real value-benefit – certainly not in the way Tru-Diamonds™ do.

To avoid confusion, we state clearly that that Tru-Diamonds™ are simulated lab-grown diamonds on every single one of the 550 product pages on our website. Furthermore, on the “About Us” page and the FAQ’s we elaborate on what they are how they are grown.

We understand why some people may be prepared to pay an exorbitant premium for top-grade mined diamonds if they want something that is produced by nature and has an element of rarity. But why pay a premium for ordinary lab-grown diamond jewellery when you can show off Tru-Diamonds™ at a fraction of the price …and nobody will know.

Also, our jewellery pieces are set in high-quality hand-finished mountings that are finished in 18 ct. yellow Gold or .950 Platinum generously clad over a solid core of Sterling Silver. That’s how we’re able to give jewellery lovers the authentic look of fine diamond jewellery at such low prices.

Your inference that Tru-Diamonds™ gems may lose their lustre over time is completely erroneous. This is no more likely than it would be with mined or lab-grown diamonds, however, we are so confident in the quality of our gems that we provide a Lifetime Replacement Warranty which covers loss, damage or discolouration from any cause whatsoever. No mined or lab-grown diamond retailer we know of can match this comprehensive warranty.

Finally, your assertion that you purchase lab-grown diamonds from tjc for as little as £40 is simply not true. We have searched the tjc website and cannot find lab-grown diamond jewellery at prices anywhere near that figure. The prices of their lab-grown jewellery is more in line with the pricing indicated in the comparison list provided by ChatGPT. We did, however, notice that they also sell a variety of cheap cubic zirconia jewellery and perhaps that is what you confused with lab-grown diamonds.

Best Wishes,
O’Rene White
Customer Care Manager

Risposta di TruDiamonds

16 mar 2026

Dear Charlotta,

Thank you again for taking the time to speak with me this morning. I truly appreciated the opportunity to discuss your order with you.

I completely understand your frustration and disappointment after receiving an order confirmation indicating that your items would be dispatched within 2–3 days. Unfortunately, due to a system error, the second ring in your order was not correctly flagged as out of stock at the time of purchase. I sincerely apologise for the confusion and the lack of timely communication this caused.

Thank you for bringing this to our attention — our developers are currently working to resolve the issue to ensure this does not happen again.

As we discussed, each Tru-Diamonds piece is individually crafted rather than mass-produced, and our standard production and dispatch timeframe is approximately 14–21 days from the date of purchase. I truly appreciate the opportunity to speak with you directly and clarify the situation so we could resolve the matter together.

Providing exceptional service is extremely important to me, and I want every customer to feel confident in their experience and proud of their jewellery. Should you need any further assistance, please feel free to contact me directly — I would be more than happy to personally assist you.

Kind regards,
O’Rene White
Customer Care Manager

Risposta di TruDiamonds

23 feb 2026

Dear Kathryn,

Thank you for taking the time to share your feedback with us. We are truly sorry to learn about your experience and fully appreciate how disappointing this must have been—particularly as the ring was a replacement for your lost engagement ring.

At present, we have been unable to locate your details in our database. As customer satisfaction is central to our mission at Tru-Diamonds, we would sincerely value the opportunity to investigate this matter further and provide the assistance you deserve.

Please contact our Customer Care team on +44 (0) 333 043 5000 or via email at service@trudiamonds.com at your earliest convenience. Alternatively, you are welcome to share a preferred contact number and a suitable time, and we will gladly reach out to you directly.

We look forward to resolving this matter for you as quickly as possible.

Warm regards,
O’Rene White
Customer Care Manager