Underground Ecom Recensioni 

Very good CRM Audit.

We asked Underground to audit our Klaviyo account, and it was very thorough. They went through our flows & campaigns and gave us good insights to fix some problem we've been having.

I have attended Underground Ecom's workshops and events and have been so impressed by the team, their knowledge and capabilities as an agency. I would recommend this company and their events to any of my clients

As an e-commerce founder, I just want to echo the 1 star reviews here. I’ve employed a lot of agencies in my time, and Underground Ecom were by far the most expensive and delivered the least in terms of output. Once we’d onboarded, all they did was take our existing Klaviyo set up, giving us some very poorly designed flows and campaigns and then charging us many thousands a month for the privilege. Performance was nothing like what was promised during the sales process and like other reviews here, if anything actually got worse. If you an e-commerce founder considering taking them on, I would say in the strongest terms avoid these guys and save your cash!

We work alongside Underground Ecom on several shared clients at Opensend, and they’ve consistently been one of the strongest agency partners we collaborate with. Their team knows Klaviyo and retention marketing inside out, and they take the time to understand how each tool in a brand’s stack fits into the bigger picture rather than treating integrations as an afterthought.

What stands out most is how proactive and communicative they are. When we onboard a shared client, they’re quick to get flows set up, share feedback, and loop us in on what’s working, which makes it much easier to drive results together. They clearly care about their clients’ growth, and it shows in how they run their accounts.

Ismail and the UE team have been wonderful partners for our brand. They’re responsive, dedicated, and always looking out for our best interests. Knowing they’re working hard for our brand every day gives us real peace of mind. They’re a pleasure to work with!

legitimately THE worst email marketing agency i've ever worked with. our email revenue and revenue per visitor has LITERALLY DECLINED since working with them - and we've worked with over 3 different agencies in the past decade

you meet one guy on a call after they relentlessly spam you cold, then they promise the world - even to show you stats of your competitors that they currently work with! then once you sign on you're shilled out to a frankly substandard team in countries with lower wages and the main people you spoke to at the start are never to be seen again.

the model is purely that they arbitrage low quality freelancers and charge you premium rates (5-figures pm) and it's the most beaucratic environment i've seen and it's all about ticking boxes - which is # of email sent and zero regard of quality.

i wish someone would write this review here first before we started working with them and saw it. i'm going to use a throwaway name here for the review which they'll reply to our review and probably pretend we're not a legitimate customer (we can't say it because we're fairly sized) - but hey we fell for it because they said they're like some #1 klaviyo award winning agency but hey-ho

The worst agency I have worked with in all my years of e-commerce. If you want someone that’s all spin and no results, choose these guys. Or make the right decision and hang on to your money and look at the many alternatives on the market.

Underground Ecom was our email agency for past 3 years. They were extremely professional. Always on time and helped us elevate our brand. They had a really great way of creating imagery so that we were not always asked to invest in high cost photoshoots. Over all great experience.

Its DISGUSTING at how they spam people looking for business. They claim to have won an award and I wonder if the people who gave them the award know how unethically they behave.

I keep receiving unsolicited, misleading email with no opt out from this company, and their emails go against Privacy and Electronic Communications Regulations (PECR) and the UK GDPR and the CAN-SPAM act of 2003 in the U.S.

I will be filing complaints with the Information Commissioners Office in the UK and the Federal Trade Commission in the U.S for their unsolicited and misleading constant spamming.

As a company who claims to be an advertising agency, purchasing databases for the purpose of sending unsolicited email is a clear display of having ZERO ethics. Do Better!

Underground Ecom are genuinely the best agency we have worked with. Their email campaigns have grown our website sales 138% YTD compared to last year. All of their emails are beautifully designed and the content is brilliant. I couldn't recommend them enough.

I was a client of underground ecom from one month before launching my business until I sold it, five years later. In this five years, I worked with three teams and I have nothing but great things to say about the quality of their work and the quality of their people.

We've been using UE's service for more than a year now and that saved us so much time! As an ecom business owner, I am super glad that having a trustworthy partner take care of the most important email marketing!

We have only been working with Underground Ecom for 2 months now, but so far we have already seen massive success and a huge uplift in conversions from email marketing compared to when we managed it in house.

We would recommend Underground Ecom to everyone looking to improve their email marketing efforts. Thank you to the team!

Working with the team at Underground continues to be a fantastic experience! They do a great job of sharing innovative ideas and integrating them effectively into flows, campaigns, etc. The team also does a great job of communicating with exceptional clarity.

I am a customer of UE for the last 4 going on 5 years and it's been a great decision for our ecom business! I highly recommend them.

We have been very impressed with the work the team at UE has provided for us. Of all the agencies our marketing team works with, they are the best! They do their job at a high level and pay attention to the little things.

The best partner agency I've worked with.
Strategy, experience, business understanding and overall flexibility.

I could not recommend UE more!

We've been working with Underground Ecom for a year now, and we're very pleased with the experience so far! They've reviewed our flows, enhanced the pop-up experience, implemented new strategies, and much more.

The team is highly skilled and feels like an extension of our internal team. They're not only ready to listen but also willing to challenge our ideas when needed (which we find incredibly valuable!).

In terms of content, there are still a few areas for improvement, which is completely normal. They are always open to revisions and receptive to our needs.

We highly recommend working with them!

We couldn’t be happier with our UE! We’ve been working with them for a little over a year, and the experience has been amazing. The team — Mike, Andrej, Teodora, and Radmila — is super responsive, friendly, and a joy to collaborate with. They consistently meet deadlines, and we are ahead of schedule with our email content. The strategic campaigns and flows within Klaviyo have significantly boosted our revenue.

In the beginning, I wasn’t thrilled with the email designs as they felt a bit standard, and there was a lot of QA needed due to the team getting up to speed with our industry. Now, the quality has improved tremendously, and most campaigns go live without needing any QA. The entire team brings fresh ideas and consistently pushes the envelope, making a huge impact on our marketing efforts. Highly recommend!

We used Underground Ecom for 3 months (they were recommended to us by an ad agency we were talking to) and, just to provide an alternative view to the reviews here, didn't have a great experience. The sales process was very slick. As agencies go, UE are very expensive - we were paying almost £4k a month for email management - but we took the view that they were reassuringly expensive, and believed the spiel about them being able to increase our email revenue significantly. For background, we are an ecom brand, already using Klaviyo, with email flows set up which were netting about 15-20% of our revenue. Clearly, if you are paying £4k to someone to take on email management, you expect a fairly significant return. In addition, we expected UE to take us up the curve on email design, and to employ some of the (admittedly very good) design skills that they showed us during the sales pitch. Some observations:

1) The sales team all appear to be based in the UK. All our work was offshored - our designer was based in Brazil, the rest of the team in South Africa. I don't recognise any of the names referred to in the reviews here. Offshoring is fine, but I sort of expected a London based team from the sales process.
2) Their design skills were not great. They basically took our existing emails, added a few images from our stock collection (many of which were some of the least attractive that they could have chosen) and left it at that. At the start, they were just using the standard Klaviyo blocks, rather than image based emails, meaning that we were far from acheiving the look that we wanted. In short, the designs were little more than we could have done ourselves. We really pushed on this, and to be fair they did respond to our feedback, but having acheived one really good design they slipped back into old ways (I suspect because the issue was escalated to head office, considered fixed and then handed back to the original designer). Due to our business model, we have a lot of products and do not do individual photo shoots - we have stock images some of which aren't great, but any competent designer should be able to make more of them, using the numerous design tools (including AI) that are available to anyone these days. If your experience is anything like ours, and you are looking to heighten the look and feel of your emails, you'd be better off getting yourself a Canva account and doing it yourself (which is what we are now doing).
3) Their merchandising skills were not good - thinking about products a customer might actually want to buy. All of our flows done by UE have the same product suggestion blocks showing the same products over and over again. In a welcome flow with 4 emails, why suggest the same products over and over again? Could they just not be bothered?
4) They made a big thing about their email calendar, but it often did not make sense. For example, we were very disappointed to find they sent an email asking people to buy stuff in preparation for Glastonbury on the Saturday of the festival itself. What exactly is the point of that?
5) Similarly, we had a real issue with delivery and proofing. Designs were delivered, usually, a couple of hours before they were due to be sent. As noted above, they were often not suitable and so we were left with a choice between making comments and jeapordising delivery or just releasing stuff we didn't really like. It felt, to be honest, that our account was a side of desk job, or perhaps we just didn't get the 'A' team
6) There are alot of account managers. You'll be asked to sign up for a 3 month initial term. We raised our concerns clearly before the start of our second month. We had several calls with our account manager, agreed improvement steps. When we reached the end of month 3 and we'd had enough and called time on the relationship, the account manager had the cheek to try to say that we hadn't provided "written" notice (nothwithstanding the numerous emails and discussions relating to our dissatisfaction) and attempted to stop us from leaving. They clearly are a maximise sign up and minimise churn agency.

All in all we were left feeling a bit duped, and annoyed that we had effectively wasted £12k that we could ill afford at that time.

UE seem to think that they can charge their fee and sit in your existing email revenue stream without producing the transformative results that they promise. I would suggest that they are charging too much for their services, although given the 10+ people that they added to our Klaviyo account (many of who we never interacted with) there are clearly alot of mouths to feed.

All in all, it was a very disappointing experience, and we would not recommend them, unless you have enough revenue that the (limited) convenience factor outweighs the cost, but be prepared for an at best mediocre experience.