Even though we are already married, I was quite anxious about this journey. I basically wanted to upgrade my ring to a bigger and more stylish one. After getting in touch with various places, includin... Leggi di più
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Even though we are already married, I was quite anxious about this journey. I basically wanted to upgrade my ring to a bigger and more stylish one. After getting in touch with various places, includin... Leggi di più
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5 star service again from Francesco we returned back to him for our wedding bands and he really couldn’t do enough for us. His work is exceptional and customer service is spot on thanks again mate
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I honestly can’t recommend Francesco and the team enough. They went above and beyond from start to finish to make sure I got the right ring, with the alterations and finishing completed to an ex... Leggi di più
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Fiancee was extremely happy with her bespoke ring, putting together the stones and design, more than was asked. Francesco was patient - as we changed our minds on diamond styles a few times, and was... Leggi di più
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Primo Diamonds specialises in bespoke engagement rings and personalised diamond guidance. Clients work directly with an independent diamond specialist to explore lab-grown and natural diamonds, understand certification, and design custom pieces. The focus is on clear explanations, transparent pricing, and a relaxed, no-pressure experience throughout the process.
The Record Hall, EC1N 7RJ, London, Regno Unito
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From start to finish Francesco at Primo has made the whole process extremely easy and stree free for me.
Such great customer service produced the most perfectly designed ring and it was such a beautiful finish!
My now fiancée has been in love with it since the day she saw it.
He took all of my designs and ideas into consideration and he also offered advice on pros and cons of each little detail with the ring to eventually create the ideal ring.
I could not reccomend a better person for the job! 100%

Risposta di Primo Diamonds
I don’t usually leave comments on businesses, but Francesco was nothing short of a miracle worker in helping me create the perfect ring for my engagement. From the moment he contacted me, he was personable, professional and extremely accommodating. He messaged on WhatsApp for my ease and always answered the phone and returned a message with speed. He gave great advice when sourcing the diamonds (we viewed about 6 different options) but never once did he push me or try to ‘SELL’ me something. He showed me a great selection after listening to what my criteria was. Then we whittled it down to the perfect diamond. As I wanted a bespoke band, he helped with the design of that too. The result was what my now fiancée calls, “the perfect, sparkly, Disney Princess ring!” Couldn’t be happier with the service or the price (for what I’ve got). In Francesco you couldn’t wish to be in better hands.
If I could give 6 Stars I would.

Risposta di Primo Diamonds
My experience with Primo and in particular Francesco was first class from start to finish. Extremely professional with the expertise to offer exceptional advice. I would highly recommend them - the perfect guiding hand on an important decision. Thank you Francesco and Primo.

Risposta di Primo Diamonds
5 star service, Francesco provided me insights into diamonds regarding the competition through an initial consultation, which he made sure was at a time convenient to me. We set up an appointment, and he brought a variety of rings at various prices to match the style and budget I was going for. Once the deal was done, he took a small deposit and we arranged a date for the ring to be completed as the metal had to be custom made. He even managed to deliver my ring to my workplace after hours and payment was easy. My Mrs was over the moon with her engagement ring and she never takes it off. Now it's time for me to purchase a wedding band for her.

Risposta di Primo Diamonds
I cant rate Primo Diamonds Highly enough
I recently bought my fiancé’s engagement ring after a recommendation using Francesco and his team. Right from the start they sourced the best stones and we’re hands on in designing and advising on the ring
The outcome was an ecstatic fiancé and wearing the best ring she’s ever seen
Thank you Francesco

Risposta di Primo Diamonds
For what should have been a very tricky and difficult decision, Primo Diamonds and in particular, Fracisco, made life very easy for me. The initial phone call gathered my initial thoughts and this was followed by an in person meeting where I could see the ring designs and gems. It was a very personable experience and Francisco really knew what he was talking about. Once I chose the ring under the guidance of Francisco, Primo Diamonds were able to make the bespoke ring within 8 days (as I asked for express delivery). One collection, I inspected the ring and it was a beautiful as I had imagined and it was absolutely stunning! My now fiancé is over the moon and I Primo Diamonds and Francisco to thank! Amazing service and amazing team - thank you!

Risposta di Primo Diamonds
I knew nothing about diamonds or gold rings until I met Francesco at Primo Diamonds.
Francesco took the time to explain the diamonds in detail within my budget.
Ordered the diamond ring and picked it as soon as it was ready, also ordered the gold bands as well.
Anyone can go into a shop and pick what they have to offer.
For me it was all about the story of having the diamond ring made in Hatton Garden and the value for the budget I had.
Primo Diamonds made that happen.
Thank you Francesco.

Risposta di Primo Diamonds
I went to Primo to get advice on what I should look at when getting a ring and they were so good with the advice that I decided to get the ring from them. The customer service was amazing from Francesco and he was very responsive during the whole process giving me updates and made it a fun experience for me. I will definitely be heading back for the bands when it comes to the time. Definitely recommend.

Risposta di Primo Diamonds
Francesco was very helpful and professional and helped me select the right ring which was very reasonably priced and which my fiancé loved!

Risposta di Primo Diamonds
Thank you Primo for an awesome ring. From the 1st contact with Francesco to picking up the order, it's all hassle free and very fast. Others can't accommodate the time that was set and budget, you made it all possible. Bless you and more blessings to the company.

Risposta di Primo Diamonds
I was looking for an engagement ring for my partner and found primo diamonds online. The hole task or finding the right ring was hard not knowing what I was really doing, but after speaking to Francesco I felt I was looking in he right place . The quality of service was greater nothing was a trouble , I had a idea of what I wanted and after meeting Francesco a couple of times and messaging back and forth he had sourced the the stone that I thought was right , designed and built the ring on time and to budget , my partner loved the ring , she said yes ! (:

Risposta di Primo Diamonds
Francesco and his team have been great to work with to make an engagement ring for a slightly nervous second time asker!
Advice, professionalism and sensitivity were all second to none. They put me at my ease.
Couldn't recommend highly enough.... and she said yes!

Risposta di Primo Diamonds
Primo was recommended to me by a friend of mine which turned out to be a god send. I knew I was at the point where I had the money for a ring, and had the design in my head but had no idea where to start. The whole cut,carot, clarity and colour minefield was already stressing me out. Francesco really made the whole process stress free and easy for me. I had a selection of diamonds to compare, the 4cs explained, and had made my decision within an hour. Francesco also met a strict deadline I needed and went the extra mile of hand delivering the ring . I cannot recommend him enough.

Risposta di Primo Diamonds
I can't express the professionalism and the sensitivity that Primo diamonds offer. They were a huge help throughout the whole process. I had quite a unique design for the ring I wanted aswell as making slight changes to the ring during the manufacture of the ring. A big thank you go to Francesco, if I ever had a question he would be there on whatsapp straight away to answer or let me know he would give me a call back.

Risposta di Primo Diamonds
Dear Primo Diamonds and Francesco,
A million times thank you for your guidance, professional advice and excellent end result.
Will be forever grateful for my beautiful vintage oval cushion ring :)
We will be back to you for 10 year anniversary upgrade ;)
Rimante

Risposta di Primo Diamonds
Such a good experence that was made so easy and stress free. Francesco went above and beyond giving great advice and valuable information to help me make the right decision. The ring came out amazing and I couldn't have asked for more. I would highly recomend Primo and Francesco they are profesional, helpful, friendly and make the whole process enjoyable and exciting. Just as it should be. We will be back for the wedding ring :)
Matt.

Risposta di Primo Diamonds
The ring is beyond perfect, Francesco was extremely helpful when it come to choosing the ring , he knew everything there was to know. The delivery service was outstanding as well. My Fiance absolutely love the ring.
Would 100% recommend!
Thank you so so much.

Risposta di Primo Diamonds
Oh where do I start, from moving appointment dates (on my part) to finally being able to meet Francesco after hours after work to show me a few ring designs and diamond choices. From the first phone call till even after my purchase the service has been fantastic, professional and easy going no push sales. He let me know he could do it within my time frame which was great even after me changing my mind to add diamonds on the band it was made without headache and still in my hands the day he promised me. Mrs loves her engagement ring and will be back for our bands in the future, So 5 stars and a definite recommendation from me
Jorrdaine

Risposta di Primo Diamonds
I wanted a premium ring that wasn't going to break the bank. I spoke to a few of the online stores but Primo offered a genuinely bespoke package, with a huge choice of GIA approved diamonds, at a very competitive price. My fiance loves the ring so I'm a happy man!

Risposta di Primo Diamonds
Fiancee was extremely happy with her bespoke ring, putting together the stones and design, more than was asked. Francesco was patient - as we changed our minds on diamond styles a few times, and was able to find us 3 amazing and matching Ovals, with a great ring design.
Great value for money vs. the high street, and a much more personal & non-pushy experience than the typical jewelery shops in the area. Flexible to meet me in the city to check the ring when it was ready, met a few times in Hatton Garden to pick the right diamonds.

Risposta di Primo Diamonds
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