Reviewed the sofa at the St Albans showroom but I love the way you are left to have a good look around and try things out etc, plenty of people on hand if you need help but without being harassed whil... Leggi di più
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Albert Bygrave Retail Park, North Orbital Road, AL2 1DL St Albans, England, GB
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Reviewed the sofa at the St Albans showroom but I love the way you are left to have a good look around and try things out etc, plenty of people on hand if you need help but without being harassed whil... Leggi di più
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The staff were very helpful. The initial member of staff gave us the information we needed in order to browse through the range of sofas, in our own time, and make an informed choice. There was a thor... Leggi di più
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Very relaxed shopping experience. Friendly greeting from Ellen who was highly knowledgeable and helpful while giving us plenty of space to make up our minds. Great range of sofas and we found th... Leggi di più
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Loaf sofas are beautiful and the showroom staff are very helpful. But the aftersales service is poor. My first pair of Dixie sofas (a 3 and a 4 seater arrived after 9 months from date of order (b... Leggi di più
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Scritti dall'azienda
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSScritti dall'azienda

Albert Bygrave Retail Park, North Orbital Road, AL2 1DL, St Albans, England, Regno Unito
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We ordered a Barney dining table which looked nice enough in the showroom. When ours showed up, it had a poorly done 30cm long fill in the middle of the top of the table as well as multiple other smaller fills ~1cm. Yet the one in the showroom had no fills - totally different quality. Fair enough they accepted it immediately for replacement.
After waiting for a replacement, when seen side by side with the original table being collected on the same day it is a totally different colour, enough to confuse the delivery team. The top of the replacement table also has such colour variation between the main centre piece and the joining side pieces that it just looks odd. It's going back for a refund. Again, nothing like the item in the showroom even with natural variations in the wood.
I asked the delivery team if they have a lot of Barney tables going back, they told me yes they had done quite a few. Quality control has clearly been substandard.
We were also going to order dining chairs and so collected a set of fabrics from a showroom. When we went to order, the colours had disappeared from the website. We took a couple of weeks to decide on options but don't people typically do that? No notice in store or on the website that the colours were about to disappear. Eventually we found out from their customer support that the colours were discontinued and that new colours are coming in March (it was January at the time). They did try to mention a few alternatives which were unfortunately very different colours and fabric types.
So we travelled back to the store to pick up new samples and choose again but then the replacement table arrived. In the end we had second thoughts after that whole experience - save ourselves the time/effort and go with something else.
EDIT 4th March 2026: Second table collected 13th February and still not refunded. That’s two and a half weeks. Consumer Rights Act says two weeks is a reasonable time frame. Loaf support team say they are looking into it and asking the accounts team. Loaf continues to surprise in just how useless the support is. Surely a refund is standard practice? It should not need multiple follow ups from a customer, it should just happen. Loaf replied to this review to say they want to make things right / build trust, yet they still cannot do basic things correctly as a business.

Risposta di Loaf - St Albans
Super helpful and knowledgeable staff, excellent showroom selection of products and colours, transparent order process. And most of all, a very comfy product!

Risposta di Loaf - St Albans
The help from the team in St Albans store was very valuable. They had great knowledge helping with colours size based on room etc.
The store is also well set out and has a great vibe.

Risposta di Loaf - St Albans
Great service from all staff. Friendly and helpful with a store full of lovely sofas.

Risposta di Loaf - St Albans
Your loafer (didn't catch her name)
answered our many questions and help us arrive at the right choice in choosing our sofa.

Risposta di Loaf - St Albans
Welcoming helpful staff, excellent show room and easy shopping experience

Risposta di Loaf - St Albans
The ordering process was straightforward and well explained by the staff

Risposta di Loaf - St Albans
Siri was very helpful and could answer all our questions

Risposta di Loaf - St Albans
The approach from the staff from the moment you enter the store is relaxed and totally non-pushy and so it is easy to ask questions and try everything out without any pressure. I did order a chair and later changed my mind about the fabric. One phone call sorted this out and the order was changed with no fuss.

Risposta di Loaf - St Albans
It was a joy. Advice available when requested but we were not hassled. Very professional.

Risposta di Loaf - St Albans
I spoke with Fabiana virtually at the St Albans branch. Fabiana was very helpful and gave me a virtual tour and sent me a photo of the colour I was interested in laying on the Brioche sofa . I live North of Norwich so it is difficult finding time to get to St Albans in the time scale the sale was on. Fabiana also talked me through the cushions and the filling.

Risposta di Loaf - St Albans
Stunning showroom
The sales assistant was so helpful and full of enthusiasm for the products
Will definitely be returning

Risposta di Loaf - St Albans
Knowledgeable staff and welcoming. Very clear instructions about Loaf protocols.
I would like to mention Rosina(St Albans, about to move to Chelmsford ), who dealt with me on two occasions and was excellent.
I have bought many items from Loaf in the past and found all aspects of the service good.

Risposta di Loaf - St Albans
Very helpful staff and plenty of swatches to choose a fabric

Risposta di Loaf - St Albans
Cannot praise Rosina (St Albans) too highly. Helpful, informed, professional and tolerant - we asked more inane questions than we should. Plus providing advice that was spot-on, covering subjects that we'd not thought about, but should have. Many, many thanks.

Risposta di Loaf - St Albans
I visited Loaf in St Albans as I was looking at Sofas..Fabiana was amazing so accommodating and very helpful, helping me decide on which fabric.
We will be going back as I need a dining table and chairs.. hopefully Fabiana will be in store to help.
Thank you Fabiana 😁

Risposta di Loaf - St Albans
I had already looked at the website and ordered sample swatches for my colour choices before I went to the store.
The St Albans store was well laid out and the staff very helpful and left me to wander around on my own.
When I had made my decision with fabrics and sofa choice, the sales team were great. I was assisted by Sirisha who confirmed all my order and explained delivery timeframe.
All in all a great experience and a nice touch with bottles of water and biscuits 👍🏻. Wish I had brought my dog as he could have tried out the dog beds!

Risposta di Loaf - St Albans
Was able to do most of our research online. This was followed by a quick trip to your beautifully laid out and welcoming store where our chosen sofa could be tested out for comfort and some final measurement, and the fabric selected irl. Transaction carried out there and then with helpful and friendly staff member.

Risposta di Loaf - St Albans
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