Anonymous

Baaj capital were a majority shareholder in our company, and quickly turned out to be as dodgy and underhand as all of the rest of the reviews describe.

They did not pay pension contributions taken out of salaries into pension funds, liquidated payroll companies and TUPEd people without their consent/knowledge multiple times and created a hostile working environment at every area they touched.

Their business model is based upon buying businesses for cheap in order to skim the profit off of buying stock at reduced price. They will not reinvest in your brand, they do not care about your brand growth. They will drive your business into the ground, wind it up and then move on to the next vulnerable business.

Do not sell your business to these people, nor work for any business that they are affiliated with. You will regret it.

A great brand with a great mission, and really value their experimental flavours.

It is on the higher price point side, however I do find the cereal filling and a nice protein-rich treat that tastes sweet but no sugar.

Big appreciation as well that they're a small business and they're very communicative. Please don't lose that as you grow!