What kind of marketing is this?

Just opened my personal emails and there is an email stating

“ORDER JKS#SAL360
Thank you for your purchase!

Hi babe, we’re getting your order ready to be shipped. We will notify you when it has been sent.”

This totaled £53.00

At the very bottom of the email it states

“WAIT... YOU DIDN'T ORDER THIS?

Don’t worry babe, no order was placed (yet...)
But if you’re already dreaming of these goodies, it’s a sign!”

I genuinely felt somebody had accessed my accounts and used my banking.

How on earth do you feel this is a genius marketing strategy and that you should run with it?

This is outrageous!

This is absolutely not okay.