Not happy with the service. I had researched prior if willful would work if we own a business and willful's website said "yes!" but it is so generic and won't let us add any stipulations. It also allo... Leggi di più
Anche se non controlliamo le affermazioni specifiche, trattandosi di opinioni personali, etichettiamo le recensioni come “Verificate” quando riusciamo a confermare che c'è stata un'interazione commerciale effettiva. Leggi di più
Per proteggere l'integrità della piattaforma, ogni recensione presente sul sito, verificata o meno, viene monitorata dai nostri sistemi automatici 24 ore su 24. Questa tecnologia è progettata per individuare e rimuovere i contenuti che non rispettano le nostre regole, come le recensioni non basate su esperienze autentiche Siamo consapevoli che potremmo non riuscire a cogliere proprio tutto, quindi puoi segnalarci qualsiasi cosa pensi che ci sia sfuggita. Leggi di più
Scopri cosa dicono le persone
No jargon. Questions clearly stated Able to take my time completing form. Not rushed to sign until I am ready. Forms relating to health and property powers of attorney explicit so that chosen individu... Leggi di più
L'azienda ha risposto
It was extremely well executed. The staff we had for witnesses, were excellent at walking us thru the online signing process. Especially since I am technology challenged!!!! It was very easy filling... Leggi di più
L'azienda ha risposto
I am an older person and I hate that AI is used in everything but I have to admit I used it on your site and I got answers that were very helpful and if I couldn't figure it out they kept trying so... Leggi di più
L'azienda ha risposto
Dettagli dell'azienda
Scritti dall'azienda
Willful is Canada's leading online estate planning platform, built to make wills and powers of attorney accessible to every Canadian. More than 500,000 Canadians have trusted Willful to start their estate planning journey — creating legally valid documents online in about 20 minutes, saving thousands compared to a traditional lawyer, with free lifetime updates as life changes. Willful's documents are developed with Canadian estate lawyers and tailored to each province's unique requirements. The platform also powers partnerships with financial institutions and advisors, helping close the estate planning gap for Canadians nationwide. Founded in Toronto in 2017, Willful is on a mission to make estate planning simple, affordable, and accessible for all. To learn more, visit willful.co.
Willful - Easy Online Wills
Scritti dall'azienda
- Create a legal will in 20 minutes online
- Online Wills, Your Way. Easily Update Your Will Anytime.
Easy updates, anytime.
Easy updates, anytime.
Easily update your will anytime, so your estate plan can change as your life does!
Informazioni di contatto
488 Wellington Street West, M5V 1E9, Toronto, Canada
- 1-(888)-213-0516
- support@willful.co
- willful.co
4,4
Eccellente
1766 recensioni
Ha risposto al 95% delle recensioni negative ricevute
Solitamente risponde entro 24 ore
Come questa azienda usa Trustpilot
Scopri come vengono raccolte, valutate e moderate le loro recensioni e valutazioni.
Why don't you stop bugging me
Why don't you stop bugging me, you are worse than turbotax. I've paid and my wife and I will complete our (OUR) wills at our leisure. It might take awhile but that's up to us, not you.
3 aprile 2026
Risposta di Willful
Hi Wayne,
I sincerely apologize for the frustration our emails have caused. We certainly didn't mean to crowd your inbox while you and your wife are working through your plans.
To clarify, these are automated system reminders designed to help users stay on track, but I completely understand that they can feel intrusive when you already have a plan in place.
While these follow-ups are triggered automatically by the system, you can stop them at any time by clicking the "Unsubscribe" link at the bottom of any of our emails. This will opt you out of the automated sequence immediately, allowing you to finish your documents entirely at your own leisure without further pings from us.
Thank you for your patience and for the honest feedback—it helps us improve how we communicate with our members.
Best regards,
Risposta di Willful
Thank you so much for the 5-star review! We’re so glad to hear you found Willful easy to use and that it inspired confidence. That’s exactly the experience we hope to create.
The online step by step process was…
The online step by step process was really easy. The follow-up communication to make sure everything was 100% was the icing on the cake. Would highly recommend.
29 marzo 2026
Risposta di Willful
Thank you so much for the 5-star review! We’re so glad to hear the step-by-step process felt easy to use, and that our follow-up support helped give you extra peace of mind. Your recommendation means a lot to us.
No jargon
No jargon. Questions clearly stated Able to take my time completing form. Not rushed to sign until I am ready. Forms relating to health and property powers of attorney explicit so that chosen individuals know what is involved. Able to print off forms to allow time to reflect and clarify financial situation. Can do at home so no mobility issues
29 marzo 2026
Risposta di Willful
Thanks so much for sharing this! We're really glad the process let you move at your own pace and that you could take your time working through each section. It means a lot to know that everything felt clear and thorough, and that being able to do it all from home made such a difference.
Great Experience
I’m 87yo so it’s my daughter that did this for me. This is her feed back:
Loved it and very easy to use the app.
Thank you
20 marzo 2026
Risposta di Willful
Thank you so much for your kind review. We’re so glad to hear your daughter found the experience easy to use and enjoyed the platform. It means a lot to know we could help make the process simpler for you and your family.
Risposta di Willful
It looks like we may not have received your earlier review. We appreciate you taking the time to review again!
Pretty good
It was fairly easy to follow. Couple issues is the requirement of another beneficiary. If I die I want 100%to go to my beneficary. Having to put in another name at 1% (your chat suggestion) makes it more complicated. Also way too much emphasis on children. I don’t have any. Also inheritance age…there is no inheritance in my case. Everything is to go to my beneficary.
7 marzo 2026
Risposta di Willful
Thank you for your feedback. We’re glad to hear the process was fairly easy to follow, and we appreciate you pointing out the parts that felt unnecessary or confusing.
We understand how adding another beneficiary, as well as seeing questions about children and inheritance age when they don’t apply to your situation, could make the process feel more complicated than expected. We’ve shared your comments with our team as we continue improving the experience.
While recognizing this is designed as a…
While recognizing this is designed as a cheap alternative to having a lawyer create a will, I would have expected it would inquire as to more details, descriptions and thought. This took me approximately 2 minutes to complete. I would have expected more questions and prompts to create a thoughtful and detailed plan.
16 febbraio 2026
Risposta di Willful
Hi Warren,
Thank you for taking the time to share your feedback. We understand how the experience may have felt too brief, especially for something as important as estate planning.
Willful is designed to make creating a legally valid will more accessible and straightforward by guiding users through a simplified questionnaire and generating documents based on lawyer-approved templates. For some people, that ease and speed is helpful, but we understand that others may be looking for a more detailed and customized planning experience.
We really appreciate you sharing this perspective, and we’ll make sure your feedback is passed along to our team as we continue improving the product.
Please don't hesitate to reach out if you have any other questions.
simple and fast
15 dicembre 2025
Risposta di Willful
Thank you so much for your 5-star review! We’re so glad to hear you had a great experience. We really appreciate your support.
Easy to follow----straight forward
19 febbraio 2026
Risposta di Willful
Thank you so much for your 4-star review! ⭐️
We’re so glad to hear you found the process easy to follow and straightforward — that’s exactly what we aim for. Estate planning can feel complicated, so making it clear and simple is really important to us.
If there’s anything that would have made your experience a 5-star one, we’d love to hear your thoughts. Your feedback helps us continue to improve.
Thanks again for taking the time to share your experience!
Risposta di Willful
We’re so glad to hear you found the process fast and easy — that’s exactly what we aim for. Estate planning can feel overwhelming, so making it simple and straightforward is really important to us.
Thanks again for taking the time to share your experience!
Navigating is terrible
Navigating is terrible
How to edit what I have entered is bad
FRUSTRATING...
11 febbraio 2026
Risposta di Willful
Thank you for your honest feedback. We’re really sorry to hear that you found the navigation and editing experience frustrating—that’s certainly not the experience we want anyone to have.
We’d truly appreciate the opportunity to help and better understand what wasn’t working for you. Please feel free to reach out to us directly at hello@willful.co (mailto:hello@willful.co), and our team will be happy to walk you through editing your documents or address any specific issues you ran into.
Your feedback helps us improve, and we’d love the chance to make this right.
Risposta di Willful
Thank you so much for your five-star review!
We’re so glad to hear the process felt easy and fast—and even more glad that you took the important step of getting your wills done. That peace of mind is what it’s all about.
We truly appreciate you taking the time to share your experience.
Wished the templates gave more options
Wished the templates gave more options. For example, this is my strategy: To designate beneficiaries in your will, you can follow these steps:
Primary Beneficiaries: Start by naming your two sons as primary beneficiaries. They will be the first in line to receive a specific gift or share of your estate.
2. Backup Beneficiaries: If your sons are deceased, you can name their wives as backup beneficiaries. This ensures that the gift or share of the estate goes to them if the primary beneficiaries cannot accept it. 3. Contingent Beneficiaries: Finally, if both your sons and their wives are deceased, you can designate their children as contingent beneficiaries. This means the children will receive the estate only if all other named beneficiaries have predeceased you. The Willful templates do NOT allow for the identification of "Backup Beneficiaries" (the wives; they are forced by the templates into the CONTINGENT Beneficiaries)
30 novembre 2025
Risposta di Willful
Thank you for your detailed feedback — we really appreciate you taking the time to explain this clearly.
You’re absolutely right. While our platform allows you to direct a primary beneficiary’s share to their children or to the remaining primary beneficiaries if they pass away before you, it doesn’t currently allow you to name that beneficiary’s partner as a specific backup tied only to their share.
We understand how important that level of flexibility can be, especially when planning for more nuanced family dynamics.
The good news is that we’re actively addressing this limitation, and an update that provides more flexibility in how backup beneficiaries are structured is expected to be released in the next few days.
Thank you again for highlighting this — feedback like yours helps us improve the experience for everyone.
Risposta di Willful
Thank you so much for your 5-star review!
We’re so glad to hear you found the process simplified and easy to understand. That’s exactly what we aim to do—make estate planning feel clear, approachable, and manageable for everyone.
It truly means a lot that you took the time to share your experience. Feedback like yours helps other Canadians feel more confident taking that first step.
Quick easy process
5 febbraio 2026
Risposta di Willful
Hi Eric,
thanks for the review! We're glad to hear that Willful has made it easy for you to create your will - that's what we aim for! If you ever need anything else, please reach out.
- The Willful Team
Very well laid out and easy to work…
Very well laid out and easy to work through the process of completion of documents.
30 gennaio 2026
Risposta di Willful
Hi Cindy!
Thanks so much for sharing this — it truly means a lot to our team. We’ve put a lot of care into making the process feel clear and manageable, so it’s really great to hear it worked well for you.
Please feel free to reach out if you have any questions down the road.
- The Willful Team
It was easy and we felt no pressure…
It was easy and we felt no pressure during the process. I love that we can change it later if we need to and we also got the notary who was very professional and helpful in completing our wills.
24 gennaio 2026
Risposta di Willful
Thank you so much for the kind review! We’re really glad to hear the process felt easy and pressure-free—that’s exactly what we aim for. It’s great to know you found value in being able to update your documents over time. We truly appreciate you taking the time to share your experience.
Risposta di Willful
Thanks so much for sharing your feedback! We’re glad to hear the process felt simple and straightforward. If there’s anything we can do to make the experience even better, please don’t hesitate to let us know.
Easy to follow and quick
Easy to follow and quick. But stop bugging me about finishing it - I'll get to it when I have the proper time....
27 gennaio 2026
Risposta di Willful
Thanks so much for the four-star review—we’re really glad you found the platform easy to follow and quick to use.
We also appreciate the feedback about the reminders. We know everyone moves at their own pace, and we’ll keep this in mind as we continue improving the experience. Whenever you’re ready to come back to it, we’ll be here to help.
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