Not happy with the service. I had researched prior if willful would work if we own a business and willful's website said "yes!" but it is so generic and won't let us add any stipulations. It also allo... Leggi di più
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Scopri cosa dicono le persone
No jargon. Questions clearly stated Able to take my time completing form. Not rushed to sign until I am ready. Forms relating to health and property powers of attorney explicit so that chosen individu... Leggi di più
L'azienda ha risposto
It was extremely well executed. The staff we had for witnesses, were excellent at walking us thru the online signing process. Especially since I am technology challenged!!!! It was very easy filling... Leggi di più
L'azienda ha risposto
I am an older person and I hate that AI is used in everything but I have to admit I used it on your site and I got answers that were very helpful and if I couldn't figure it out they kept trying so... Leggi di più
L'azienda ha risposto
Dettagli dell'azienda
Scritti dall'azienda
Willful is Canada's leading online estate planning platform, built to make wills and powers of attorney accessible to every Canadian. More than 500,000 Canadians have trusted Willful to start their estate planning journey — creating legally valid documents online in about 20 minutes, saving thousands compared to a traditional lawyer, with free lifetime updates as life changes. Willful's documents are developed with Canadian estate lawyers and tailored to each province's unique requirements. The platform also powers partnerships with financial institutions and advisors, helping close the estate planning gap for Canadians nationwide. Founded in Toronto in 2017, Willful is on a mission to make estate planning simple, affordable, and accessible for all. To learn more, visit willful.co.
Willful - Easy Online Wills
Scritti dall'azienda
- Create a legal will in 20 minutes online
- Online Wills, Your Way. Easily Update Your Will Anytime.
Easy updates, anytime.
Easy updates, anytime.
Easily update your will anytime, so your estate plan can change as your life does!
Informazioni di contatto
488 Wellington Street West, M5V 1E9, Toronto, Canada
- 1-(888)-213-0516
- support@willful.co
- willful.co
4,4
Eccellente
1766 recensioni
Ha risposto al 95% delle recensioni negative ricevute
Solitamente risponde entro 24 ore
Come questa azienda usa Trustpilot
Scopri come vengono raccolte, valutate e moderate le loro recensioni e valutazioni.
Willful has thought of everything you…
Willful has thought of everything you could possibly want in a will. The site is very user friendly and you can have your will made in minutes. Highly recommend it!
18 aprile 2026
Not happy with the service
Not happy with the service. I had researched prior if willful would work if we own a business and willful's website said "yes!" but it is so generic and won't let us add any stipulations. It also allows each spouse to appoint different people to take our kids in the event we both pass. Honestly just lots of issues and I regret paying so much for this. Unfortunately we are passed the return window so it was just a waste of money.
26 marzo 2026
Risposta di Willful
That is great to hear, Mark! We really appreciate the feedback.
Our team works hard to keep things intuitive, so it’s rewarding to know the process felt seamless for you. Thanks for choosing us!
Risposta di Willful
That is so wonderful to hear, Krista!
We are thrilled that you found the process easy and convenient. Our goal is to take the stress out of estate planning, so hearing that you had such a positive experience truly makes our day.
Thank you so much for choosing Willful!
I am no good with computers
I am no good with computers, they were so patient and helped me through the whole process
23 aprile 2026
Non scritta su invito
Risposta di Willful
Hi Sharon,
Thank you so much for the 5-star review!
We know that dealing with technology can sometimes feel a bit overwhelming, especially for something as important as your estate planning. Our team takes great pride in being patient and supportive, so we are incredibly happy to hear that we could help guide you through the whole process.
We are so glad you chose Willful to get your documents in order!
The person helping us getting things in…
The person helping us getting things in place. It was simple and easy Excellent service
15 aprile 2026
Risposta di Willful
Hi Raven,
Thank you so much for the 5-star review!
We are thrilled to hear that you found the process of getting your estate plans in place simple and easy. Our goal is to make these important steps as straightforward as possible, so it's wonderful to know we hit the mark for you.
We really appreciate your feedback and are so happy we could help!
So helpful and easy to use!
21 aprile 2026
Non scritta su invito
Risposta di Willful
That is so wonderful to hear! We’re thrilled that you found the platform easy to navigate. Our goal is to take the "scary" out of estate planning and make it as straightforward as possible, so it sounds like we hit the mark for you.
Thank you so much for the five-star review and for trusting Willful with such an important task!
Risposta di Willful
Hi Jody,
Thank you so much for the five-star review! We’re so happy to hear that you found the process of filling out your documents fairly easy.
Our goal is to simplify the complex parts of estate planning so every Canadian can feel confident about their future. We’re thrilled we could help you check this important task off your to-do list!
Thanks again for choosing Willful!
Risposta di Willful
Hi Alan,
Thank you for the four-star review! We’re so glad to hear that you found it easy to update your documents and save your changes.
We designed Willful to be convenient, allowing you to move through the process at your own pace and log back in whenever it’s best for you. It’s great to know that our platform helped you feel supported while managing your plan.
Our goal is to simplify the complex parts of estate planning so every Canadian can feel confident about their future.
Thanks again for choosing Willful!
Best,
Thorough but very easy to use
Thorough but very easy to use. Can log out and back in as needed and is convenient. Clear instructions and covers range of related topics.
29 marzo 2026
Risposta di Willful
Hi Danica,
Thank you so much for the five-star review! We’re thrilled to hear that you found the platform thorough yet easy to use.
We designed Willful to be convenient, allowing you to move through the process at your own pace and log back in whenever it’s best for you. It’s great to know that our clear instructions and range of topics helped you feel supported while creating your plan.
Our goal is to simplify the complex parts of estate planning so every Canadian can feel confident about their future.
Thanks again for choosing Willful!
Best,
Julie Nash made it so easy
Julie Nash made it so easy, she sure knows her job.Very helpful, very personable, and very friendly.
8 aprile 2026
Risposta di Willful
Hi Jeannie,
Thank you so much for the 5-star review! We are absolutely thrilled to hear that Julie Nash was able to help you navigate the process with such ease.
She truly is a star, and we will be sure to pass along your kind words to her—she'll be so happy to hear that her friendly and personable approach made a difference for you! Making the will-writing process simple and approachable is exactly what we strive for.
Thanks again for choosing Willful!
It was extremely well executed
It was extremely well executed. The staff we had for witnesses, were excellent at walking us thru the online signing process. Especially since I am technology challenged!!!!
It was very easy filling out the will, and was very helpful since I could not leave the hospital. Very affordable.
Thank you for providing this service.
14 aprile 2026
Non scritta su invito
Risposta di Willful
Hi Carla,
Thank you so much for the 5-star review! We are so incredibly happy that we could be there for you during such a challenging time.
It is wonderful to hear that our team was able to help you navigate the process smoothly and that the online signing was easy to manage, even from the hospital. Making these legal documents accessible and affordable—regardless of technology experience or location—is exactly why we do what we do.
We’re glad we could provide you with that peace of mind.
Wishing you all the best!
Amazing customer service!
I purchased my willful package while they were having a print and ship promotion! Unfortunately, I realized that the print and ship deadline didn’t work with my family circumstances (baby due later in the year) . I reached out to the Willful team with my situation and the ask for the print and ship promotion deadline to please be extended. I got a kind, quick and thoughtful response confirming that they were able to do that for me so that the will I write will be relevant and updated for my family situation.
My feedback is to remove the deadline when offering print and ship promotions and/or give the ability to recognize unborn children into Willful wills.
Thank you so much Willful team! I’m so impressed by your incredible customer service and easy instructions. I feel very comfortable starting the will writing process!
6 aprile 2026
Risposta di Willful
Hi Arin,
Thank you so much for the 5-star review! We are so happy we could help accommodate your growing family—and a huge congratulations on the new addition coming later this year!
That "peace of mind" is exactly what we aim for, and we’re thrilled our team could give you the flexibility needed to ensure your documents are perfectly timed for your situation.
We also really appreciate your feedback regarding the deadlines and the inclusion of unborn children. We are always looking for ways to make the process more seamless for families in transition, and I’ve shared your suggestions directly with our product team.
Best of luck with the rest of your pregnancy!
Everything was very clear and concise
Everything was very clear and concise. The plan is affordable and appears to have great follow through.
I find I am enjoying living instead of worrying about dying.
Thank you!
Donna Jean Walker
4 aprile 2026
Risposta di Willful
Hi Donna Jean,
Thank you so much for the 5-star review! We are so happy to hear that using Willful was a clear and concise experience for you.
That is exactly why we do what we do—there really is no better feeling than crossing "wills" off your to-do list so you can get back to enjoying life without that worry hanging over your head. It’s a huge weight off your shoulders!
Enjoy the peace of mind!
I wish I hadn’t spent this money
I wish I hadn’t spent this money. Although I now have a will, the program was very limited in terms of flexibility for my situation. I ended up having to copy and paste it all and then adjust it. Not ideal. For any situations that aren’t straightforward it likely maes more sense to see a lawyer
16 marzo 2026
Risposta di Willful
Hi Christine,
Thank you for sharing your feedback. We’re sorry to hear that the platform didn't offer the flexibility you were looking for and that you felt the need to manually adjust your documents.
It’s important to note that Willful is specifically designed for simple situations. To ensure our documents remain legally robust, we don't recommend manually editing or "copy-pasting" the text. Because Willful is an automated platform, we don't have a legal team that reviews custom changes made outside of our guided flow, and manual edits can sometimes unintentionally impact the legal validity of the document.
You are absolutely right that for any situations that aren’t straightforward, seeing a lawyer is the best way to go. Willful is not a law firm and does not provide legal advice.
We want everyone to be happy with their experience, so we offer a 30-day money-back guarantee. If you’re not satisfied, please reach out to us at support@willful.co within 30 days of your purchase, and we’d be happy to issue a full refund.
We appreciate the honest feedback as it helps us better clarify who our platform is best suited for!
I paid to have my will sent to me
I paid to have my will sent to me, it’s been over a week and have not received it.
3 aprile 2026
Risposta di Willful
Hi Catherine,
I can confirm that your physical documents have been sent out, and we have just reached out to you via email with more specific tracking details to make sure they get into your hands as soon as possible.
Willful is not a law firm and does not provide legal advice. Once your documents arrive, please remember that they need to be printed (if you haven't already) and signed in the presence of two witnesses to be legally valid. We include a set of clear instructions at the beginning of your documents to guide you through the signing process.
Not a matter of what went wrong
It is not a matter of what went wrong, it is a matter of marketing overkill. I am working through creating a will on my own timeline and I find the constant presence of irrelevant Willful prompts in my Inbox both distracting and pointless. I know where you are, I know how to reach you, hopefully I will know when I actually have to reach you. So, please, dramatically reduce the frequency of emails to me. No other service organization reaches your frequency level.
4 aprile 2026
Risposta di Willful
Hi Andrew,
Thank you for being so honest with us. I’m sincerely sorry that our emails have felt like "marketing overkill" rather than helpful reminders. That is certainly not the experience we want you to have while you’re working through such an important task on your own timeline.
We hear you loud and clear. I have shared your feedback with our marketing team to ensure we are being more mindful of the frequency of our check-ins. We want to be a support system, not a distraction in your inbox.
To help right away, you can click the "Unsubscribe" link at the bottom of any of our emails to opt-out entirely. We’ll be right here whenever you’re ready to pick things back up, without the extra noise in the meantime.
We appreciate you sticking with us, and we’ll give you the space you need to finish things at your own pace.
Take your time it doesn't have to be done overnight but you will feel better when it's finished
I am an older person and I hate that AI is used in everything but I have to admit I used it on your site and I got answers that were very helpful and if I couldn't figure it out they kept trying so that kind of impressed me I do think people need to know that they need to find out what rules apply in your province and to make sure they're looking them up it might not hurt to tell people that. other than that it was an excellent experience it was easy and a weight off my shoulders
thank you
Carol
3 aprile 2026
Risposta di Willful
Hi Carol,
Thank you so much for the 5-star review! We love that piece of advice—taking your time really is the best way to tackle estate planning. There's no better feeling than that "weight off your shoulders" once it’s finally crossed off the to-do list!
We completely understand the hesitation around AI, but we're so glad you gave "Willa" a chance. We've worked hard to make sure she's actually helpful and patient, so it's wonderful to hear she was able to get you the answers you needed.
You make an excellent point about provincial rules. Since estate law varies across Canada, we always aim to ensure our documents and guidance are tailored to each specific province. We really appreciate the feedback and will keep looking for ways to make those provincial differences even clearer for everyone.
Willful is not a law firm and does not provide legal advice. If you ever have more questions as you finalize your documents, our human support team is also here to help Monday to Friday, 9 am – 5 pm EST.
Thank you for choosing Willful, Carol!
Everything was very professional and with the help of my sister-in-law because she is very good at these things and I am not so I give all credit to my sister-in-law for doing this for me and for your
Everything was great and also with my sister-in-law‘s help because I am not good at too much with these kind of things so thank you very much. My sister-in-law said everything was very good and professional.
27 marzo 2026
Risposta di Willful
Hi Daryl,
Thank you so much for the 5-star review! We are thrilled to hear that you had a professional experience with Willful.
It sounds like your sister-in-law is a total superstar! We love hearing that she was able to step in and help you navigate the process—we’re just happy we could provide the platform to make it happen for you.
Thanks again for choosing Willful!
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