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Valutata 1 stelle su 5

I bought a wig from Ruka having previously bought other hair extensions over the years. The wig cost over £500 which is fine but I expected the wig to be as described and easy to wear. Which was not m... Leggi di più

Valutata 5 stelle su 5

I ordered two products from Ruka Hair, the first being the straight salt n pepper 26 inch braid, which was a really good product once I found a way to separate the strands without the hair t... Leggi di più

Valutata 5 stelle su 5

I wanted to leave a review for Esther who works at Selfridges. I needed help with braiding hair options and also styling options and not only did she assist but she went above and beyond. I will defin... Leggi di più

L'azienda ha risposto

Valutata 5 stelle su 5

The team is absolutely wonderful. I messaged via Instagram to get a texture match and product recommendations and they were spot on! As recommended, I got the corks crew clip ins and ponytail. They’re... Leggi di più

L'azienda ha risposto

Dettagli dell'azienda

  1. Fornitore di extension per capelli
  2. Negozio di prodotti per capelli

Scritti dall'azienda

We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs. Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair has such unique properties both collectively and individually. Each of these unique properties make it extremely difficult to truly understand what Black women and those with these hair types needlessly go through every single day.


Informazioni di contatto

4,0

Molto buono

TrustScore 4 su 5

160 recensioni

5 stelle
4 stelle
3 stelle
2 stelle
1 stella

Non risultano inviti alla recensione recenti

Questa azienda non ha mandato inviti ai suoi clienti di recente, quindi le recensioni potrebbero non essere rappresentative

Ha risposto al 80% delle recensioni negative ricevute

Solitamente risponde entro 1 settimana

Come questa azienda usa Trustpilot

Scopri come vengono raccolte, valutate e moderate le loro recensioni e valutazioni.

4,0

Tutte le recensioni

(160)

39 recensioni negli ultimi 12 mesi

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Su Trustpilot, le aziende non possono offrire incentivi o pagare per nascondere le recensioni. Le recensioni sono le opinioni dei singoli utenti e non di Trustpilot. Leggi di più

Valutata 5 stelle su 5

I ordered two products from Ruka Hair

I ordered two products from Ruka Hair, the first being the straight salt n pepper 26 inch braid, which was a really good product once I found a way to separate the strands without the hair tangling.

Secondly, I purchased the Afro Kinky grey and it really does rival human hair that I have purchased from China. The difference being that I can be confident that there are no chemicals that will act as hormone disruptors or any other nasties that can be found in traditional synthetic and human hair.

I was so pleased with the twists that this hair produced and I must confess that I have added a little bit of human hair that has a darker colour to give it highlights. When Ruka restocks the darker colours i.e., black and dark brown, I can use these as highlights instead.

I have ordered the grey Afro Kinky hair again, as it is beautiful!

My products arrived very promptly after ordering.

Keep up the good work Ruka

24 agosto 2026
Non scritta su invito
Valutata 1 stelle su 5

Terrible customer service.

I bought a wig from Ruka having previously bought other hair extensions over the years. The wig cost over £500 which is fine but I expected the wig to be as described and easy to wear. Which was not my experience. Communicating with them to find a solution has been extremely difficult as emails go unanswered for weeks.I returned their wig as agreed and still no response and yet to receive my refund.

10 agosto 2026
Non scritta su invito
Valutata 2 stelle su 5

Good product but terrible customer…

Good product but terrible customer service. I have sent many emails about a refund I’m owed and received no response. So poor and undermines their ambitions.

1 luglio 2026
Non scritta su invito
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Risposta di rukahair.com

Thank you for taking the time to leave this review, and we're really sorry to hear about the experience you've had trying to get a response on your refund.

We'd love the chance to put this right. Please could you pop us a message with your order number to help@rukahair.com, or reply here with a way to reach you, so we can pick this up directly and get you an update as quickly as possible.

Thanks again for your patience.

Team Ruka xx

Valutata 1 stelle su 5

IGNORING CUSTOMERS & CLOSED ONLINE RETURNS PORTAL

Can someone from Ruka please get back to me?

You’ve taken payment for products that you don’t have in stock and are now suggesting that I pay to have them shipped from the US to the UK, including the shipping costs, for items that have been out of stock in the UK for over four months.

Despite several emails, no one has responded. Why is that?

It seems your focus is now entirely on your expansion into the US, while your UK customers—the very customers who helped build your business—are being ignored.

Your returns portal also remains closed, preventing customers from processing returns. Under the Consumer Rights Act 2015, my statutory rights remain unaffected, and you cannot avoid your legal obligations by disabling your returns process.

If I don’t receive a response, I will be initiating chargebacks with my card provider for my outstanding orders. I will also no longer be purchasing from Ruka and will instead support a company that doesn’t take payment for products it doesn’t have, ignore customers’ requests for refunds, or make it unnecessarily difficult for customers to exercise their consumer rights.

I would appreciate a prompt response.

Ruka’s follow-up is just the usual standard Trustpilot response, apologising and saying they’re committed to processing a refund.

Privately, however, they’ve emailed me stating they’ll only refund me if I withdraw my chargeback with the bank. They’ve also suggested I purchase the out-of-stock item (which they still haven’t refunded me for) from their US store and pay the international shipping costs.

I’ll let my bank deal with it from here. There’s no need for Ruka to contact me again.

18 luglio 2026
Non scritta su invito
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Risposta di rukahair.com

Thank you for this honest and detailed feedback. We're really sorry to see you've had this experience with us.

You're right to expect a response, and we're sorry that this wasn't handled sooner, that's not good enough and it's on us to put right. We've now followed up with you directly via email regarding your order so we can look into this and resolve it for you.

Just to reassure you, your statutory rights under the Consumer Rights Act 2015 are always respected, and we're committed to supporting you with your refund.

Thank you again for flagging this, and we're sorry for the wait you've had so far.

With love,
Team Ruka x

Valutata 5 stelle su 5

Great experience at the selfridges…

Great experience at the selfridges stand today. Rayne had very good customer service and helped me find a suitable product I would like to purchase online.

26 luglio 2026
Non scritta su invito
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Risposta di rukahair.com

Thank you so much for taking the time to share this with us!

We're thrilled to hear you had a great experience at our Selfridges stand, and we'll be sure to pass on your kind words to Rayne; she will love hearing this. It's always so lovely to hear when our hair artists help customers find exactly what they're looking for.

We hope you love your new product just as much when it arrives, and we can't wait to welcome you back again soon.

Team Ruka x

Valutata 5 stelle su 5

Great product

Great product , only heard great reviews, can’t wait to try it out for my holiday ! Amazing informative staff

24 luglio 2026
Non scritta su invito
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Risposta di rukahair.com

Thank you so much for this lovely review! We're so glad you've heard great things and that our team could help ahead of your holiday. We really hope the products live up to the hype and that you have the most amazing trip. Do send us photos on Instagram @rukahair once you've tried it out; we'd love to see!

Team Ruka xx

Valutata 5 stelle su 5

Thank you so much to lovely Ester for…

Thank you so much to lovely Ester for helping me in the store today.

10 luglio 2026
Non scritta su invito
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Risposta di rukahair.com

Thank you so much for taking the time to leave this lovely review! We'll be sure to pass on your kind words to Esther; she'll be so happy to know she made your visit such a great one.

We can't wait to welcome you back again soon.

Team Ruka xx

Valutata 5 stelle su 5

I wanted to leave a review for Esther…I wanted to leave a review for Esther who works at Selfridges.

I wanted to leave a review for Esther who works at Selfridges. I needed help with braiding hair options and also styling options and not only did she assist but she went above and beyond. I will definitely be purchasing more products. Thank you

10 luglio 2026
Non scritta su invito
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Risposta di rukahair.com

Thank you so much for taking the time to share this. We're thrilled to hear that Esther took such good care of you, helping with hair-braiding options and styling advice, and going above and beyond in the process. We'll be sure to pass on your kind words to her and the team at Selfridges. Thank you for choosing Ruka; we can't wait to see you back in store soon.

Team Ruka xx

Valutata 5 stelle su 5

Ruka Hair Review

The hair is beautiful and such great quality. I was recommended by multiple women to try the brand and the colours are so complimentary with my skin tone! Will definitely be ordering again, I purchased 3 bundles for long boho braids and Jessica from Noque Salon did an amazing job!

20 maggio 2026
Non scritta su invito
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Risposta di rukahair.com

Thank you so much for this gorgeous review! Word of mouth from women who love Ruka means the world to us, so we are so happy you decided to give us a go. Finding colours that complement your skin tone perfectly is everything, and it sounds like Jessica at Noque Salon absolutely delivered! We would love to see your boho braids, tag us @rukahair so we can admire the finished look. See you for your next order! 💜

Team Ruka xx

Valutata 5 stelle su 5

I really appreciated the customer service support

I really appreciated the customer support that I received from Ruka team when my shipment got stuck at customs and then sent back to UK. We could reorganize the shipment and Theresa was so patient and supportive! The hair finally arrived and I will be using it this week. The purchase experience was not so easy but the team support was really great and consistent. Thank you

1 giugno 2026
Non scritta su invito
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Risposta di rukahair.com

Thank you so much for taking the time to share this! We completely understand how stressful it can be when a shipment runs into unexpected delays, and we are so sorry you had that experience. We will make sure Theresa sees this, she truly went above and beyond to get things sorted for you and deserves all the recognition! We hope you absolutely love your hair when you style it this week. Do tag us @rukahair so we can see your look! 💜

Team Ruka xx

Valutata 5 stelle su 5

Perfect Texture Match and Great Team

The team is absolutely wonderful. I messaged via Instagram to get a texture match and product recommendations and they were spot on! As recommended, I got the corks crew clip ins and ponytail. They’re so soft and blend so well with my natural hair! These are definitely the best curly extensions you can find and I’m so excited to wear them.

15 maggio 2026
Non scritta su invito
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Risposta di rukahair.com

Thank you so much for this wonderful review! We are so glad our team could help you find your perfect match, and that the Corkscrew Clip-Ins and Ponytail have exceeded your expectations. Soft, blendable and the best curly extensions you can find? That is exactly what we aim for! We cannot wait to see how you wear them. Tag us @rukahair so we can see your look! 💜

Team Ruka xx

Valutata 5 stelle su 5

My ordered was dilivered on time

My ordered was dilivered on time, and was well packaged. However it turned out that i had ordered the wrong hair. An email was sent to Rukahair, who responded quite quickly, and was very helpful in advising me to return the hair, and i would be refunded!

5 marzo 2026
Non scritta su invito
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Risposta di rukahair.com

Hi there,

Thank you so much for your kind words! We’re really glad to hear your order arrived on time and that our team could support you quickly with your return.

We truly appreciate your support and hope to get the perfect match for you next time.

With love,
Team Ruka xx

Valutata 2 stelle su 5

I got 2 22'-inch bundles

I got 2 22'-inch bundles. The hair excessively sheds despite proper care. I've had it for 3 months, and it feels like it's half its weight and half its size. I don't understand how they could sell a product like this without addressing any of the concerns. Chunks would come out even though the hair had already been properly moistened and detangled. It looks as if I had cut the hair, but I did not. Too much was paid for this kind of result. The only positive aspect was the texture match.

4 marzo 2026
Non scritta su invito
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Risposta di rukahair.com

Hi there,

Thank you for taking the time to share your experience; we’re really sorry to hear this. That’s certainly not the experience we want for you.

While some shedding can happen over time, what you’ve described sounds unusual. We also haven’t received similar feedback from customers regarding our most recent restock, so we’d really like to look into this further for you.

Could you please reach out to our support team with your order number and a few photos of the hair? We’ll review this with our team and work with you to find a suitable resolution.

We truly appreciate your feedback, and we’re glad to hear the texture was a good match; we’d love the opportunity to make this right for you.

With love,
Team Ruka XX

Valutata 5 stelle su 5

Excellent quality and great customer…

Excellent quality and great customer service

3 marzo 2026
Non scritta su invito
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Risposta di rukahair.com

Hi Paris,

Thank you so much for your kind words! We’re so happy to hear you’re loving the quality and had a great experience with our customer service. ✨

We truly appreciate your support.

With love,
Team Ruka xx

Valutata 5 stelle su 5

Very helpful staff

Very helpful staff. Came in to selfridges for advice on the hair gels. I was walked through each products and shown the hair perfume. Will be back for more purchases

2 marzo 2026
Non scritta su invito
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Risposta di rukahair.com

Hi Nini,

Thank you so much for your kind words! We’re so glad our team at Selfridges could help you find the right products and walk you through everything.

We can’t wait to welcome you back again soon 🫶


Team Ruka xx

Valutata 5 stelle su 5

Amazing and Painless Braids - Highly Recommended!

I took my 10 year old daughter to have 4 stitch braids with custom design at Ruka. Aaliyah was the stylist and she was amazing! She was very informative, kind and gentle. The actual braiding was quick and didn’t hurt. The result was fantastic - a beautiful style that was professionally done! I’d highly recommend!

7 febbraio 2026
Non scritta su invito
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Risposta di rukahair.com

Thank you so much for your wonderful review!

We’re so happy to hear that your daughter had such a positive experience with Aaliyah. She’ll be thrilled to know her gentle approach and care made the appointment comfortable and enjoyable.

It means a lot to us that you loved the final style and would recommend us. We look forward to welcoming you both again soon!

Team Ruka xx

Valutata 5 stelle su 5

Destiny’s customer service was…

Destiny’s customer service was phenomenal! Really helped me to create the best colour for my hair as it’s on the lighter 1b side
Looking forward to creating the Patewo hair style with synths 2 braid it! Thank you Ruka!

19 gennaio 2026
Non scritta su invito
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Risposta di rukahair.com

Thank you for your lovely feedback! We’re so happy Destiny could help you find the perfect colour, and we’re excited for your Patewo style with Synths 2 Braid It - Team Ruka xx

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