Lovely staff which was bright and airy and really easy to try all the sofas. Able to try all the available sofas in many different colours and fabrics. Very welcoming and helpful staff especially Elle... Leggi di più
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Sede
Cambia sedeAlbert Bygrave Retail Park, North Orbital Road, AL2 1DL St Albans, England, GB
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Great team in the show room in St Albans, really helpful. The products are amazing, whilst expensive the quality is great and so comfortable and above all else they look fantastic.
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We love the sofa, it is perfect for us, and we enjoyed our experience buying it with Loaf. I had not realised that Loaf provided such a good service, or sold such good sofas!
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After previously buying a sofa and an armchair from Loaf, which we love, we purchased a ‘Squishmeister Corner Sofa’ 6 months ago and have been very disappointed. The sofa feels seriously over-stuffed,... Leggi di più
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Dettagli dell'azienda
- Negozio di mobili
- Negozio di mobili per camere da letto
- Accessori per mobili
- Negozio di casalinghi
- Negozio di arredamenti per salotti
- Negozio di divani
Informazioni su Loaf - St Albans
Scritti dall'azienda
Welcome to our Laid-Back World!
We make ridiculously comfy sofas and beds and lovely laid-back homewares to help people lead happier, more relaxed lives. We're champions of comfort and craftsmanship and use old-school know-how to make our wares. In fact, all our sofas and upholstered beds are made right here in Blighty. We've got a choice of over 150 kicked back colours across nine feel-good fabrics. You can help yourself to free swatches on our website. Don't forget to swing by one of our slowrooms to rest-test our range or give our team of Loafers a call, we're always happy to help.
NEW ARRIVALS SWATCHES SLOWROOMSLoaf
Scritti dall'azienda
Informazioni di contatto
Albert Bygrave Retail Park, North Orbital Road, AL2 1DL, St Albans, England, Regno Unito
- 02031418300
4,6
Eccellente
122 recensioni
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Risposta di Loaf - St Albans
Hi Jan,
Thank you so much for your kind words!
I truly appreciate your kind words and recommendations. Our goal is always to deliver an excellent experience and it’s wonderful to know we met your expectations.
Hope to hear from you soon!
Kind regards,
Manny.
St Albans in store experience
We visited the shack in St Albans. We found Rosalina, the sales assistant, to be extremely helpful and informative. She recommended suitably sized sofas, helped with fabric and colour choices and was super friendly. We came home , decided on our fabric choice and ordered our sofa on line . So happy we went to try out the sofas as we ended up picking a totally different sofa to the one we originally liked.
1 novembre 2025
Risposta di Loaf - St Albans
Hi Kate,
Thank you so much for visiting our St Albans store and for taking the time to share your experience!
We're delighted to hear that Rosalina was so helpful and that her guidance made it easier to find the perfect sofa for your home. It’s always worth trying them out in person, it's amazing how often the right one is something you weren't even considering! We really appreciate your kind words and hope you love your new sofa once it arrives.
Warmest Regards,
Paris
Friendly staff who explained everything…
Friendly staff who explained everything about each sofa
30 ottobre 2025
Risposta di Loaf - St Albans
Hi Mrs Franklin,
Thank you so much for your kind words!
We’re thrilled to hear that our team made your visit enjoyable and helped you learn more about each sofa. We hope you found the perfect one for your home!
Warmest Regards,
Paris
All round first class service from Loaf
Staff at St Albans store were very helpful and knowledgeable. There guidance helped us to select the sofa which met our requirements. Subsequent discussion with telephone team was also excellent. All round first class from Loaf -yet again.
24 ottobre 2025
Risposta di Loaf - St Albans
Hi Steve,
Thank you so much for your wonderful feedback!
We’re thrilled to hear that our St Albans team were so helpful and knowledgeable, and that our telephone team provided excellent support too. It’s fantastic to know you found the perfect sofa and that you’ve had another first-class experience with Loaf.
We really appreciate your continued support!
Warmest Regards,
Paris
Excellent customer service
Excellent customer service. Clearly explained all areas of the purchase. No hesitation in awarding 5stars for an overall highly positive experience.
26 ottobre 2025
Risposta di Loaf - St Albans
Hi David,
Thank you so much for your review
We’re delighted to hear you had such a positive experience and found our team’s service clear and helpful.
Warm regards,
Cynthia
The staff at the St Alban’ s store were…
The staff at the St Alban’ s store were so helpful, in particular Rosina, and a young woman with curly hair, the week before. It was just the right mixture of friendly, helpful, informative and allowing time to choose. We look forward to receiving our purchase.
Only negative was not being able to call a specific store to follow up on viewings or to change a quote… generic phone number entailed longish call waiting times. It would have been great to be able to call the store direct.
15 ottobre 2025
Risposta di Loaf - St Albans
Hi TR,,
Thank you so much for your lovely review about our St Albans team
We’re so glad they made they made your experience such a positive one with right mix of everything. We'll make sure to pass on your lovely feedback to Rosina and the team.
Warm regards,
Cynthia
Popped into the St Albans shack to do…
Popped into the St Albans shack to do my research. They were super helpful. Took my swatches which im glad I did as at home I did change my mind on shade. Then placed order online. Easy.
18 ottobre 2025
Risposta di Loaf - St Albans
Hi Anon,
Thank you so much for your your review,
We’re so glad to hear that our team at the st Albans shack we so helpful with your research and queries .
We totally get how choosing the perfect fabric can sometimes feel a bit overwhelming, and I'm so glad the team was there to provide the information you needed to make that perfect choice.
Warm regards,
Cynthia
Fabulous service from store to home…
Fabulous service from store to home delivery. Beautiful product. Very Happy ⭐️⭐️⭐️⭐️⭐️
12 ottobre 2025
Risposta di Loaf - St Albans
Hi Jules,
Thank you for shopping with Loaf!
I’m absolutely delighted to hear that you had a fabulous experience from the moment you visited the store right through to the home delivery. It means a lot to us to know that you’re happy with both the service and the product. We take great pride in providing beautiful pieces and making the entire process as smooth and enjoyable as possible. Enjoy your new purchase and we look forward to welcoming you back again soon!
Warm regards,
Manny.
Great quality and good service.
Easy to order, after seeing what we wanted in the St Albans store. Order arrived on time and looks great. Thanks
11 ottobre 2025
Risposta di Loaf - St Albans
Hi Julia,
Thank you for shopping with Loaf!
I’m delighted to hear that your visit to our St Albans Shack helped you find exactly what you were looking for and that placing your order was quick and easy. It's great to know your order arrived on time and that you're pleased with how everything looks. I appreciate you taking the time to share your experience and I hope you enjoy your new purchase! If there's anything else we can help with, please don’t hesitate to get in touch.
Warm regards,
Manny.
Staff.
Staff in your St Albans shop were very helpful, and ordering, with the addition of paying over 3month was easy. Our last Oder with yourselves was a disaster, hoping all is good with this Order.
13 ottobre 2025
Risposta di Loaf - St Albans
Hi Madeleine,
Thank you so much for your kind words
We’re so glad the team made things easy for you. We completely understand your concerns after your last order and will do everything we can to ensure this one goes smoothly.
Warm regards,
Cynthia
Risposta di Loaf - St Albans
Hi Paul,
Thank you so much for your review!
We’re delighted to hear that Siri gave you excellent service.
We appreciate your feedback regarding the delivery charge and will be sure to pass it along to the team for review.
Warm regards,
Cynthia
Helpful staff
Helpful staff , fabric samples and free nibbles around store. Siri was informative, friendly and polite
11 ottobre 2025
Non scritta su invito
Risposta di Loaf - St Albans
Hi Gary,
Thank you so much for your review,
We’re delighted to hear that our friendly staff were very helpful and informative,
It’s lovely to know you enjoyed exploring our range of fabrics we hope your new item add the perfect finishing touch to your home.
Warm regards,
Cynthia
Great service in St Albans shop.
Great service in St Albans shop.
All the staff very friendly and informative.
Nothing was any trouble.
A lovely shopping experience.
A beautiful shop.
4 ottobre 2025
Risposta di Loaf - St Albans
Hi Richard,
Thank you for your fantastic 5-star review!
We’re thrilled to know that our lovely team in St Albans made your shopping experience so enjoyable and that you found the shop beautiful.
If there's anything more we can do for you, just let us know!
Warm regards
Jasmin
Thank you Dominika
We had looked online ahead of our visit to the St Albans store so we had a fairly good idea of what we’d like - Dominika was super helpful in advising on the model we were interested in, she struck a great balance between offering options without being pushy and leaving us lots of time to make up our minds. A great experience, thank you.
8 ottobre 2025
Non scritta su invito
Risposta di Loaf - St Albans
Hi,
Thank you for shopping with Loaf and for taking the time to leave us a thoughtful review!
I’m delighted to hear that you had a great experience at our St Albans Shack and that Dominika was able to support you so well. I’m especially pleased to know she struck the right balance in helping you explore your options while giving you the space to decide. I’ll be sure to pass on your kind words to her.
Thanks again for choosing us and I hope you enjoy your new purchase!
Warm regards,
Manny.
Only popped in to browse
Only popped in to browse but ended up with a purchase. Very friendly and helpful staff. Got two complimentary mugs, one of which cracked the first time it saw boiling water!
30 settembre 2025
Risposta di Loaf - St Albans
Hi Richard,
Thank you for taking the time to share your feedback. I’m so pleased to hear that our team made you feel welcome and that your visit led to a lovely purchase.
I’m really sorry to hear that one of the complimentary mugs cracked the first time you used it that’s certainly not what we’d want for you. If you’d like, we’d be more than happy to arrange a replacement for you, I will be in touch to confirm this for you.
Thanks again for your kind words about our staff, I’ll be sure to share your feedback with them. We look forward to seeing you again soon.
Warm regards,
Paris
Excellent & very professional service
27 settembre 2025
Risposta di Loaf - St Albans
Hi Clint,
We truly appreciate your kind feedback and are glad we could provide the level of service you expected.
Please let us know if there is anything else we can assist with.
Warmest Regards,
Paris
Siri was such a great help in helping me make an informed decision.
Very pleasant informative shopping experience
27 settembre 2025
Non scritta su invito
Risposta di Loaf - St Albans
Hi Jane
Thank you so much for taking the time to leave us a review
We’re so happy to hear that you found everything you needed to make the perfect decision. We totally understand that investing in a piece of Loaf is a big step, and we’re here to provide all the information you need to help you along the way!
We can’t wait to welcome you back again soon!
Warm regards,
Cynthia
Just desperate for help … and my sofa
Much like others on here right now, it seems like there is a very concerning issue with Loaf right now. How can a ‘system upgrade’ reduce a store of this size and reputation to this horrendous situation and dismal service where as a customer who bought their sofa in January and knows it is with Wincanton to deliver, cannot indeed get their sofa delivered, despite calling and calling and emailing for 3.5 weeks solid and I am still getting absolutely nowhere further than when I started!! I have spoke to at least five different people including at ‘head office’, however not one of them can help or do anything of value. It’s the same script, ‘sorry to hear your frustration, I’ll pass it on to the team to give you an urgent call back’. And then …. No call back. At this point I have been paying £10 per week to store it! I’m being charged whilst I wait and wait and getting fobbed of my equally sounding frustrated staff members.
My order number is SO901140. I never leave reviews like this but feel I’ve been given no other option at this point. It’s hard not to worry about what’s really going on at Loaf, having spent £4000 with you 8 months ago. As a desperate customer, PLEASE can someone help me!!!!!!!!!
4 settembre 2025
Non scritta su invito
Risposta di Loaf - St Albans
Hi Teresa / Megan,
It was good to talk to you just now. I'm so sorry we've been unable to get this order out to you faster, the length of the storage time has caused an issue on our system internally, but not to worry - we'll get this order out to you asap with a specialist delivery service next week as promised.
If you need anything else in the meantime, please don't hesitate to let me know. And don't worry, we'll get this all sorted for you.
Kind Regards,
Peter.
Avoid!
Customer service is unbelievably bad, and when I say unbelievable, I mean truly unbelievable for a so-called premium brand.
I ordered a new sofa on 10th August from the St Albans store (paid in full) with an estimated delivery date of the end of September. A week later, I emailed customer service to change the sofa colour, no reply. So then called customer service (on hold for 30 minutes before getting an answer), as you cannot call loaf stores, to change the colour of the sofa, the change was made, and this extended my estimated delivery date by a week.
A week later, I received a reply to my old email, saying the change of colour could not be made. I replied to this email with a screenshot of my confirmation that the change had been made, and to ask for double confirmation this had been done, and no reply.
I called customer service again a week later to advise them of the email exchanges, and they had no idea why someone at loaf emailed me to say the change couldn’t be made, and said the change had been made, but my delivery date has now been pushed to mid October. I of course was not happy with this, so asked to speak to a manager to understand why my order has been delayed again, and was told no manager was available to speak, and that they would call me. This was two weeks ago, and I have had no call.
I have been emailing back and forth to ask for an update and a refund until delivery (as loaf can now not tell me a delivery date) and have needed to chase each email I send two or three times before receiving a generic reply not answering any of my questions.
The final straw was today, when I called customer service (as you cannot call the stores) and was told there is no manager to speak to, and when I politely asked the customer service agent what they could help me with, they hung up on me.
I paid in full over a month ago for a very expensive sofa, and as of today have had no response and have no delivery date. Terrible!!
18 settembre 2025
Non scritta su invito
Risposta di Loaf - St Albans
Hi Zak,
Thanks for getting in touch, please accept my apologies. Having looked into this I can see our communication should have been clearer when you chose a new fabric in Mid August.
I've spoken with our production team, and can confirm that the making of your sofa is fully on track and on time and will ready at the start of October. By the end of next week you'll receive a booking link from our delivery partner to choose your delivery date.
One of my team will give you a call now, to go over any other questions you may have.
Kind Regards
Jasmin
Saw what I wanted online then went to…
Saw what I wanted online then went to see it in store. Staff so friendly and helpful and seeing it in person and the colours you can choose from made choice easier.
12 settembre 2025
Risposta di Loaf - St Albans
Hi Caroline,
Thanks a bunch for sharing your wonderful experience with us!
It’s fantastic to hear that you found what you were looking for and that our team was there to help make your visit enjoyable!
Can’t wait to see you again soon!
Warm wishes!
Jasmin!
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