The linen shirt was what first made me stop at Chelsea
The linen shirt was what first made me stop at Chelsea Gents, but I ended up clicking through quite a few other things too. There is a skincare set, a ceramic vase, a cotton throw and even website templates in the current catalogue. Normally that kind of mix would feel random, but here it made browsing a bit more interesting because I wasn't sure what would come next. I would probably separate the digital products more clearly, though. Apart from that, the site is clean and very easy to move around.








