Partnership with Virtuwise in the Swiss Cybersecurity Market
Virtuwise helped us in our entry into the Swiss cybersecurity market. Initially, we used their "Lead Generation" package and soon realized the challenges of cold lead generation in such a trust-based industry, especially in Switzerland. We were getting only 3-4 leads per month via LinkedIn and cold emails, so we knew we needed a stronger approach.
We upgraded to their premium "Business Development" service for 5000 euros, which brought significant improvements. Their BizDev team immersed themselves in the local scene, attending meetings and conferences related to our field, directly approaching Swiss booths, and networking to identify potential collaboration opportunities in cybersecurity.
A turning point was leveraging their network to find industry advisors. These experienced professionals, with 15-20 years in the Swiss market, introduced us to their contacts, greatly enhancing our lead generation. Through these connections, we secured a steady flow of medium and large clients, complemented by smaller companies through cold outreach.
We achieved our first revenue within five months of collaboration, an exceptional result for our industry. This first contract marked a significant milestone and validated our strategic choices.
Overall Experience: Highly Satisfied
I am pleased with our collaboration with Virtuwise. Their efforts boosted our business development and market penetration in Switzerland. The extensive work to establish new potential customer channels was essential for our success in this industry.
14 marzo 2024
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