Selling a Cheap White Label Product With Dishonest Marketing
I've recently been looking into head shavers, so this appeared into my feed. I noticed the marketing was very aggressively based around criticising other models with the founder, Leo, specifically claiming he had "built his own" shaver to address their shortcomings. He also claims that this is the only shaver on the market with a dual-speed motor. However in my research I quickly discovered the smoovhead.com shaver which looks identical, has the same features (including that dual-speed motor which no other shaver supposedly has), and is half the price (around £50), shortly followed by the Kensen S32, £36 on Amazon, and finally the Fanke FK-8780, £15 on Alibaba for one, around £8 if you buy in bulk with options to add your own branding, packing, etc. All with the same features. Basically, they appear to be selling a cheap white label product at around 1000% markup, charging twice as much as the nearest competitor, while claiming to have designed it themselves, and that it's the only one with those features. When I asked them about this on one of their Facebook ads, instead of engaging with me, they appear to have blocked me instead, which I think goes some way to confirm that this is what they are doing. If you want one of these, I would suggest not rewarding these shady practices and buying one of the cheaper options.
e: They have now responded to this. I can't reply to that, so I'll update my review with my responses to that.
- Completely failed to address that they told a straight-up lie about being the only shaver on the market with a dual speed motor (I'd post the video where they do this, but they blocked me so I can't find it now) when there are several others. If they are willing to lie about that easily verifiable fact, can we really believe the claims about motor components, blade tolerances, quality control etc. that we can't verify? I don't think so.
- Trying to paint me as some sort of serial whinger or dishonest reviewer. Apparently this "isn't my first go at a review like this" and claiming it's a "bit of a hobby". What is "a review like this"? A negative one? I'd invite people to look at my review history, but if you can't be bothered, I'll summarise for you: I've left 8 negative reviews on Trustpilot over 8 years. 1 a year. Some hobby! Not exactly doing it all the time, am I? In that time I've also left 8 positive ones, and 1 mixed one. An exact 50/50 split. Seems like I'm pretty fair to me. OK, maybe "a review like this" is one where I haven't actually bought the product? No. Every one of my other reviews is for a product or service I have bought or used. This is the exception, and is about my experience with the company. Trying an ad hominem attack to discredit me is similar to their marketing approach - constantly attacking competitors instead of focusing on themselves and their own product.
- They also claimed they blocked me because I didn't "reach out directly". I asked them a direct question on one of their ads, how is that not reaching out directly? No, they blocked me because I asked publicly instead of privately. Luckily they can't do that here.
- Finally, since we're here, let's throw in a bonus one: Currently the product listing on their website (although I'm sure they'll change it now) for their head shaver says that if you have a problem with a Pitbull Skull Shaver you'll be "ignored. no support. no help". I had a problem with a Skull Shaver a couple of years ago. Contacted them, and had a brand new one sent out to me within a week. More lies.
This is not an honest brand.
15 luglio 2026
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