During an era when social media changes so much, I used to get ‘paralyzed’ by over-analyzing whether I was going thru the right process towards my goals. Not with this team. Details matter and their c... Leggi di più
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I had decades of experience across several skills, but I wouldn't let myself build a YouTube channel or business on any of it. I joined Content Growth Engine (CGE) for the Niche Validator AI tool and... Leggi di più
Scammed out of all my savings, broke at 72 yo, I had to find a way to fund myself into a Retirement Village with appropriate levels of care as I age further. I searched for weeks & decided on the Sha... Leggi di più
Pat Alvarez has been an incredible help as I get my YouTube channel off the ground. He's got a gentle way about him, but don't mistake that for soft — he's like a surgeon with a scalpel. If someth... Leggi di più
Dettagli dell'azienda
Scritti dall'azienda
We help busy business owners grow and monetize their YouTube channels.
Informazioni di contatto
1701 East Maple Street, 98229, Bellingham, Stati Uniti
- support@shanehummus.com
- shanehummus.com
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Solid knowledge from the whole Shane…
Solid knowledge from the whole Shane Hummus team. Can you learn some of it on your own? Sure. Would it take you YEARS instead of a couple months? Yes, it would, so it's totally worth the knowledge transfer from the team and the training modules. The best practices, helpful hints and hands-on, real-time evaluation you get from the team is invaluable while going through this process. I've been in SEO for well over a decade and Shane's team of advisors and coaches really helped me understand the nuance of YouTube's algorithm (which is significantly different from Google's algorithm, BTW). That knowledge gives you a forever understanding - not a quick trick to fool the algorithm in the short term. This is real, long-term knowledge that will help your channel and brand grow.

Risposta di Content Growth Engine
serious about growing but feel overwhelmed
Before joining the CGE program, one of my biggest struggles was trying to figure out YouTube completely on my own. I had a lot of ideas, experience, and passion, but I struggled with clarity, consistency, packaging content correctly, and understanding what actually makes videos perform. I was constantly second-guessing titles, thumbnails, content direction, and how to scale the channel while balancing everything else in my business and personal life.
One of the biggest challenges specifically in the dog training space was figuring out how to separate myself from the thousands of other dog training channels online. I didn’t just want views. I wanted to build a channel that reflected my philosophy, personality, and coaching style while also attracting the right audience and clients into my business.
The program helped bring structure and direction to the chaos. Instead of feeling like I was throwing random content into the void, I started understanding strategy, audience psychology, packaging, storytelling, and how to create content with more intention. Murray especially helped simplify things and gave actionable feedback that made the process feel much more achievable instead of overwhelming.
One of the most valuable things CGE helped me realize was how YouTube could become an extension of my business instead of feeling like a completely separate job. I started learning how to create content that not only performed better but also built trust with viewers and naturally brought in more dog training coaching clients who already connected with my teaching style and philosophy before even speaking with me.
One of the biggest things I appreciated about the experience inside the program was how personalized the feedback was. It never felt like generic advice. Murray was able to meet me where I was at, understand my niche, and help guide me based on my specific goals and challenges. Having accountability and a clear roadmap helped me stay focused instead of constantly chasing new ideas or getting stuck overthinking every step.
Since joining the program, I’ve gained much more clarity and confidence in my YouTube content strategy. I’ve improved my understanding of thumbnails, titles, hooks, storytelling, and creating content that connects better with viewers. More importantly, I now have a stronger understanding of how to position myself differently within my niche and use YouTube as a tool to grow both my audience and my business.
Before CGE, my aspiration was to build a YouTube channel that could genuinely grow a meaningful audience, support my business, and create long-term opportunities. The program helped turn YouTube from something that felt confusing and inconsistent into something that now feels intentional, scalable, and aligned with my larger vision.
Having a team that could provide accountability, support, and feedback tailored to my situation was honestly one of the most valuable parts of the experience. It helped eliminate a lot of the guesswork and gave me clearer direction during moments where I normally would have stalled out or doubted myself.
I would absolutely recommend the CGE program to other creators, especially people who are serious about growing but feel overwhelmed trying to figure everything out alone. The combination of strategy, accountability, feedback, and coaching makes a huge difference, and Murray was a fantastic coach throughout the process.

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Content Growth Engine gives you all the tools & support you need to succeed on YouTube
I joined Content Growth Engine at the start of 2026. I wanted to launch a YouTube channel & build a business from it. I'd watched a bunch of Shane's videos & liked his style & valued his authority. I've been in the program now for over 4 months. I've found the training content to be thorough & highly helpful. The program maps out a clear path to monetization & provides lots of details on executing each step of the plan. It's also great to be part of supportive community of students who share a similar goal, as well as have a coaching team that's keeping me accountable. Shane did a reorg early in the year & hired some new coaches. Since then, I've been happy with the quality of 1-on-1 coaching I've received. Shout out to Jerome, Pat & Jimmy! The main thing I've accomplished so far is create & publish a couple dozen long videos, plus many shorts. Currently, I'm getting about a thousand views a day, which seems remarkable. I'm still working to refine the focus of the channel & its content. I don't feel like I've found my audience yet, but I'm getting closer every week. My main complaint about the program is that it lasts 6 months. If you're clear on your audience & content focus, 6 months is plenty of time to launch & grow a channel. But given that I was essentially starting from scratch, it feels like the time has sped by & I'm struggling to maintain a consistent publishing schedule, since I haven't locked in a consistent content strategy yet. Figuring out these bigger questions takes time. For many, like me, a lot of time. Ideally, the program would last at least a year. That being said, it's definitely provided a lot of value. It's confirmed my commitment to make this YouTube adventure work.

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I had a great experience in the program…
I had a great experience in the program and learned so much about the algorithm, what YouTube is looking for, and how to get my channel on the correct trajectory for growth. The CGE program also teaches you how to build a business from YouTube.

Risposta di Content Growth Engine
My story is a bit different than most
My story is a bit different than most. I’m in the media. Traditional media of radio and TV – that’s right, real broadcast TV and radio. Our online social media presence is reasonable and all organic but far from ‘huge.’ Our YT presence is weak because we never focused on it. Maybe once every couple of months we’d post something with little to no views thinking YT was a waste of time. Here’s where things change. Someone rear ended me in a car accident. I had bleeding in the brain and lost a lot of brain cells. I have 4 neurologists doing what they could for me and after a year I forced myself to go back to work full time. One of the doctors suggested I do something I’m not good at, something that would challenge my brain to work parts that I haven’t tapped into before. I’m not certain how Shane Hummus’ course landed on my computer but it did. It didn’t take me long to schedule an onboarding call. There wasn’t a hard sales pitch but instead an explanation of the process which was the key to sign up.
Since taking the course, I confidently can say it has challenged me to the good. I’ve never been busier writing scripts, filming, editing, making thumbnails, coming up with descriptions and all the elements needed to increase views. I still do most of what I do old school using my noggin. AI is tempting but it won’t stimulate my creative juices when it does all the work. Today, instead of getting one view that my mom found accidently I’ve had slow, steady growth with nearly 35K views for one of them. I still struggle from the brain trauma but this course is definitely helping me heal. And, if I get more subscribers, more views and monetary compensation follows for my efforts that’s the best part of my healing process.
Bottom line? Take the course. All of the instructors are pro’s in their field and they are there to help you succeed. And, in my case…heal.

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Full of Info and Ideas on YouTube and Business Success!
The Content Growth Engine was chock full of information and ideas to help get my YouTube channel off the ground. I especially appreciated the videos, the coaches, and the other students. They were always so kind, helpful, and willing to give constructive criticism. The best coaches I liked very much were Adrian, who answered my call late in the evening and kindly walked me through a solution to whatever difficulty I was having at the time. I think Jimmy should also be commended for hand-holding me as I put my YouTube videos together. He was happy to walk with me step-by-step when I needed it.

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I’ve been a lifelong course taker "Worth It"
I’ve been a lifelong course taker, and I can honestly say the amount of information Shane Hummus has put into Content Growth Engine is fantastic.
You can see the depth of his background and the level of detail he brings into the YouTube process. From the strategy, to the documents behind every video, to the amount of data and structure provided, the course itself was worth the price of admission.
Then, on top of that, you get support from coaches who have real YouTube experience — people who have had their own success and have helped others succeed as well.
I had the opportunity to work with Tina, and she was excellent. Her level of expertise is very apparent. Her communication style is clear, direct, and easy to understand. She is not afraid to give her honest perspective, cut to the chase, and help you see what matters most.
She is efficient, effective, high caliber, and brings great energy to the process.
Overall, Content Growth Engine has been a very valuable experience, and I highly recommend it.

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I had never uploaded a video to youtube…
I had never uploaded a video to youtube before this program and now I am able to upload 2 per week. Consistency is the key (once you have invested in a system that works)

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I am completely new to the social media…
I am completely new to the social media world. I didn't know about thumbnails, which way to video or anything. CGE is helping me with those things and so much more. I didn't realize how tech savvy one has to be to create an online business but CGE is showing me the way.

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Great resources and coaches!
I do recommend this course if you are looking for accountability and structure when trying to launch a successful YouTube business. I am only a month and a half in and have had all my questions answered with support from my awesome coach Tina! There are plenty of resources at your fingertips alongside a community of educated/ like minded people. If you feel you are someone who is goal oriented and likes to have a checklist to hold you accountable like myself, Content Growth Engine is a wonderful choice.

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Looking for help to start or grow your YouTube Video?
I was looking for 1-on-1 coaching to help me start and grow my YouTube channel, and this experience delivered exactly that. I learned a lot of valuable strategies for getting my videos noticed and improving my overall approach.
Shane’s team was incredibly helpful and friendly, making it easy to get started and keep progressing. I also appreciated the flexibility to schedule 1-on-1 sessions with different coaches, which gave me the support I needed at every step.

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I have grown so much in a short amount…
I have grown so much in a short amount of time using this Content Growth Engine program through Shane Hummus. I have wanted to create YouTube videos for years but I was stumped on how to do that. The one on one coaching is greatly valuable. This program offers a great amount of information that guides the user step by step to create a YouTube video, upload YouTube videos, and to give an advantage for the content to be successful.

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Great support to start a Youtube Channel
I wanted to start a Youtube Channel to funnel my executive coaching clients to my offers.
I learned so much about Youtube algorithms, content creation and systems to streamline the process.

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Shane and has team do a phenomenal job…
Shane and has team do a phenomenal job at helping you understand, grow and learn about leveraging what you know to grow on YouTube. A huge shout-out to the entire team (Daniel, Jimmy, Murray and others before and now) for teaching us (students) skills via masterclasses and for motivating us and inspiring us to not give up.

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I really enjoyed working with the CGE…
I really enjoyed working with the CGE coaching team, including Tina Leder, Jerome, and Johann. The course material was strong and helped me to get almost 20k likes on my 30 videos. Thank you everyone.

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Steady income because of CGE
Before joining the program, I was stuck trying to start my business. A lot of analysis paralysis and just not posting. Coach Jimmy and Shane challenged me to post my first videos, but the coaches also gave me ideas to start my new business. I was able to launch a high ticket service and now have steady income.

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I knew that I needed to create content…
I knew that I needed to create content for my new business, but I had no idea where to start. Honestly, I was afraid to put myself out there because I had no idea what I was doing. I decided to hire CGE, and I was assigned to Jimmy as my coach. So far, they've helped me get started and think about it as a business owner with a channel as opposed to trying to be an 'influencer.' I'm only a couple of weeks in, and so far have about 50K views, so it's a start! For next steps, we are refining my content and focusing on driving sales to my business.

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CGE is a combination of the tools you need to build a channel
This program offers a combination of training, coaching support, and a collaborative online community. All are geared toward supporting you in creating, building, and managing a successful YouTube business. I got stuck while forming the framework for my channel, and the program led me through steps to hone my idea. I think the coaches have seen enough ideas and worked with enough people to have the tools to help you get clarity.

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9,000 Subscribers Later… Here’s What Changed
Before joining in November 2025, I had the ideas but no clear strategy for growth. Shane’s team helped me simplify everything with direct guidance and practical systems that made content creation more intentional and effective. Since then, I’ve grown by 9,000+ subscribers and reached YouTube Partner status by January.

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This course cuts through all the noise!
I had started a couple of channels - and had even done a different YouTube course - and still felt lost. There’s so much information out there… Shane’s course cuts right to the meat of it. I’ve been able to get several videos up on a brand new channel, get hundreds of views already, and the best part is, I know what my next steps are. On top of everything, this has been the most engaged community and cadre of any course I’ve taken. I can't recommend them enough!

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