Ongoing issues with stock availability and last minute notifications
I've been raw feeding for some time, but after my dog developed ongoing skin issues (redness, itching, and flare-ups that weren’t fully managed even with medication), I decided to put him on a strict elimination diet. My previous supplier doesn’t offer single novel proteins unfortunately, and that’s what led me to Paleo Ridge.
The quality is great — we’ve only tried the Classic Duck (80:10:10) so far as part of a single-protein diet, and the difference in my dog’s condition has been striking. His skin has cleared up, his coat is glossy, and he’s no longer constantly scratching or licking. His digestion has also improved; firm, healthy stools (hope you're not eating while reading 😄). He also seems happier and more settled overall.
We've had one delivery so far and placed our second this evening. The first delivery was reliable and well-timed, arriving frozen solid and in excellent condition. My only gripe is the lack of a “build your own box” option within the subscription model. Because I’m limited to one novel protein for now, I have to order manually and miss out on the subscription P&P discount and convenience.
Packaging is pretty good — well insulated, perfectly sized, and sensibly eco-conscious. A full box of 16 x 500g tubs fits neatly on one shelf of the freezer, which is ideal. Minimal plastic, recyclable materials — exactly what I’d expect from a brand with strong ethical values.
I did contact customer support regarding the subscription limitations and received a really helpful and constructive reply from Hollie. We exchanged a few emails and she succeeded in finding a solution — I was genuinely impressed by how well she handled it. No canned responses, just honest, thoughtful... human... support. From ordering through to delivery, the whole experience has been smooth and dependable so far, and I’m looking forward to the next delivery.
Paleo Ridge isn’t the cheapest option, but I feel I’m getting premium-quality, ethically sourced food — and that matters a lot to me. The improvement in my dog’s health makes it completely worth the investment.
That said, I do think there's still some room for improvement to earn that 5th star. For example:
1. A flexible “build your own box” subscription option — letting customers tailor their dog’s diet while still benefiting from automated orders and the P&P savings.
2. A simple return incentive for wool liners — my previous supplier offered £5 credit for every 8 returned (there were 3 in each box) and the £5 vouchers were stackable, unlike Paleo. Simple, effective, and encourages sustainable behaviour.
3. A modest subscription discount (e.g. 5%) to reward loyalty.
Each of these incentives contributed to why I stayed with my previous supplier for so long. I only moved because they didn’t offer single-protein meals — but so far, Paleo Ridge looks like a strong alternative.
One final note on the rewards scheme: I was pleased to discover that Paleo Ridge does offer one, including wool liner returns — but I have to be honest, it’s overly complex and not easy to understand or engage with.
For example:
- 3 Points – For every undamaged piece of Woolcool (minimum of 12 to be returned)...
- 2 Points – For every £10 spent (but not for customers in discount groups)...
- Only one discount or coupon can be used at a time...
You get the idea. I still don't understand how this translates to 'savings'... I’d love to see this simplified — fewer conditions, more transparency. Sometimes less is more.
Overall - the food is great, the service has been great, and I’ve seen clear benefits in my dog’s health - which is what matters most. If Paleo Ridge can evolve their subscription options and simplify the rewards scheme, they’ll have a long-term customer in me.
*** EDIT - January 2026 ***
I’m updating this review after ongoing issues with the subscription service. While the customer service (particularly from Hollie) has been consistently polite, honest, and human, the subscription system has proven unreliable, especially for customers who need continuity for allergy-related reasons. On multiple occasions, my subscription orders have:
- Been confirmed as placed
- Triggered “order is on the way” emails
- Triggered courier (DPD) notifications indicating a parcel was expected
Only for me to then be contacted very late in the process and told the items were actually out of stock.
This leaves very little time to react. In my case, my dog is on a strict single-protein diet due to allergies, so failures mean scrambling to find alternative suppliers at short notice - often at significantly higher cost. Not at all ideal - dropping to 3 stars (from 4).
21 maggio 2025
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