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ATELIER In a courtyard of the ancient and most authentic Milan, behind a small door surrounded by potted plants and flowers, hides an unexpected world: made of passion and creativity, respect for the past and continuous experimentation, visual and tactile sensations. Offered by fashion bags, socks and accessories. Handmade. WELCOME TO MARIA LA ROSA ATELIER A glamorous, intimate and welcoming location, which preserves a story begun over 30 years ago, still all to be written. Protagonist is a woman who, armed only with dreams and talent, has created a brand symbol of Italian craftsmanship, sold in selected stores all over the world. For more than a decade, in this enterprise she has been joined by her two daughters Alice and Lisa, contributing to the evolution of the brand without betraying its attitude. ORIGINS. Pablo Picasso used to say: “Bad artists copy, geniuses steal”. Maria La Rosa steals and works out again. Drawing knowledge and suggestions from her origins: childhood in Sicily. Not only the architectures, furnishings, artifacts and nature in which she is immersed are influencing and enchanting her, but also a way of being, living and creating which is authentic and practical, escaping from haste, focusing on manual work and aroused by simple and genuine values. A world she will take with herself even when she will leave Sicily first travelling in Italy with her parents and then moving in Milan for studying. After the beginning of her career in a stylist office, she will begin to follow the most important European fashion shows. In Paris she notices for the first time an old loom: following this encounter her first fabrics are born. With which, from then on, in Nineties she realizes her first bags, using ancient techniques to produce innovative and absolutely new garments. Original: in which art and fashion, tradition and contemporaneity, sustainability and habits merge and confuse. Finding a synthesis. Noticed by the most influential buying offices, her creations begin to go around the world and to be sold in carefully selected stores. TODAY. Maria la Rosa has two daughters, Alice and Lisa. They grow playing between looms, warps, webs, heddles and shuttles. They realize bags since the days of high school and, shortly after graduation, decide to give their creative and strategic contribution to their mother’s activity. Business becomes a matter of family and collections further diversify: loom weaving couples with knitting, macramé, crochet and embroidery. Slow workmanship, taken care of even the smallest detail. Fil rouge, handmade: distinctive sign of handicrafts, made without any mechanical aid, in limited editions, using Italian first quality yarns and preferring staples of natural origin. To give shape, color and design to fashion accessories which draw inspiration from different ideas. The result is a style rising from a multidisciplinary research not following the trends. But who is the trend. Which is an expression of the sensibility with whom the stylists pass through their age. “Which rises from our gaze on the world and on the reality that surround us”, they explain. A visionary and concrete look, which does not forget the past and turns itself to the future. To create small artworks without time. PARTNERSHIP & PRESS. Creations signed Maria La Rosa are requested for fashion shows of many fashion houses, including Moschino, Trussardi, Donna Karan, Proenza Schouler, Vera Wang, Luisa Beccaria, Alviero Martini, Blumarine, Betty Jackson, Alexander Wang, Mulberry, Col Angelo, Halston, Tibi and Louis Vuitton. Frequently published in international fashion magazines such as Vogue, Elle, Marie Claire and Vanity Fair, they have been worn by Scarlett Johansson, Victoria Beckham, Cara Delevingne, Rihanna, Beyoncé, Adèle Exarchopoulos, princess Mette-Marit of Norway and Saudi Arabian princess Reemi. Savoir Faire “I DREAM OF A CLEANER PLANET WITHOUT WASTE, WHERE THE LEAD WILL BE NOT QUANTITY OR PROFIT, BUT QUALITY AND BEAUTY. EVERY CREATION SIGNED BY ME RISES FROM THIS DREAM.” - MARIA LA ROSA Art turns into fashion, tradition slips in contemporaneity and sustainability influences behavior. For over thirty years Maria La Rosa atelier conjugates these different universes, only apparently very far away, to create bags, socks and accessories. Unique and original. Handmade: combining a careful selection of raw materials with the slowness of centuries-old weaving techniques. With an always new and innovative look at the world. The result is exclusive and refined garments, produced in limited editions, meeting this way the everlasting criteria of quality and beauty. Deeply linked to the world of Italian craftsmanship and its excellences. Of which she is an example and with which always works, availing herself of a series of collaborators who are integrating part of the brand. Every creation signed by Maria La Rosa has in itself a story made of memories and emotions, which becomes visual and tactile: giving shape - color and design – to objects born hand-weaving the best yarns made in Italy, among which natural fibers are preferred such as cotton, raffia, linen, silk, chenille, cashmere and alpaca. Interweaved with old wooden looms, devoid of mechanical parts and working also with other techniques such as macramé, knit, crochet and embroidery. A totally manual creative process, which has its roots in the past but is aimed to the future. Synthesis of a continuous stylistic research of a multidisciplinary kind, not only aesthetic and technical: far from the logic of disposable and, with this, from everything that is transient, produced in an industrial way – fast and serial – chasing quantity and profit. Utilitarian and economic purposes replaced by other values: those who bring the idea and with it the suggestions which move it, to be realized in a work, cared of in every detail, created without waste and respecting the environment. It reveals its soul: slow and without time. Where, too, resides its elegance. A soul belonging to Maria La Rosa and her two daughters, Alice and Lisa. Three women who have a dream and realize it every day. Within a family business that has changed and evolved over time. Preserving its nature, and respecting its history. Leggi di più