I phoned to get a quote and everything was explained clearly to me without any pressure to purchase the policy.I thought the price was competitive and the service very good ,it made it a pleasant expe... Leggi di più
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UPDATE: Policy was received into the spam folder. Good service, premium ok, cheaper than others, but still way too expensive. Of course it's the claim situation that's the important revie... Leggi di più
L'azienda ha risposto
I called direct to get a quote. Didn't have to wait long before call was answered. Tom the advisor was extremely helpful. He explained everything clearly. He did not rush through the information... Leggi di più
L'azienda ha risposto
the company offers french bulldog owners a competitive price. You would think that as your paying 5x the rate of other dogs that the risks of having a french bulldog are priced in. But they are not, t... Leggi di più
Dettagli dell'azienda
Scritti dall'azienda
Lifetime Pet Cover began in 2014, inspired by a personal experience when a cherished family pet became seriously ill, and the existing insurance didn’t provide the support that was needed. That experience sparked a commitment to create pet insurance that puts pets and their owners first. We believe in keeping things simple and focused on quality which is why we offer only Lifetime policies, designed to provide lasting protection, with five levels of cover to suit your needs. As a team of dedicated pet lovers, we’re committed to providing reliable service and insurance you can truly count on. Our goal is simple - to be here when you need us, protect your pet and give you peace of mind.
Informazioni di contatto
The Old Dairy, Western Court, Bishops Sutton, SO24 0AA, Winchester, Regno Unito
- 02037500022
- hello@lifetimepetcover.co.uk
- lifetimepetcover.co.uk
Lifetime Cover for Cats & Dogs
4,5
Eccellente
1K recensioni
Chiedi ai clienti di scrivere una recensione
Questa azienda invita i propri clienti a scrivere recensioni - sia positive che negative
Ha risposto al 88% delle recensioni negative ricevute
Solitamente risponde entro 1 settimana
Come questa azienda usa Trustpilot
Scopri come vengono raccolte, valutate e moderate le loro recensioni e valutazioni.
Good experience
15 gennaio 2026
Risposta di Lifetime Pet Cover
Thank you for your feedback! We’re glad to hear you had a good experience and appreciate you choosing us to protect your pet.
ive already reveiwed one once but i…
ive already reveiwed one once but i want to reveiw the policy for life. My dog was diagnosed with heart problems a few months ago and now has to have medication .Up to before christmas they were pretty good as its an on going condition but on the 18/dec i wanted to make sure my dog didnt go short of meds over christmas .The bill came to £171 approx which the vet submitted the claim .however later the claim was declined as they said the claim was below the £200 excess which id previously paid the new policy started on the 4/5 November but because they said it was in between policy years they wouldnt pay the claim as it was under £200 so in effect to me theyre treating it as a new claim even though its an on going condition this too me is a rip off .Ive written 2 complaint e-mails which have not been replied to
18 dicembre 2025
Non scritta su invito
Risposta di Lifetime Pet Cover
Hi Alison, thank you for taking the time to share your experience again. We’re very sorry to hear about your dog’s health issues and understand how worrying it must be when you’re trying to ensure they don’t go without essential medication, especially over the Christmas period.
Like many other providers, our policy excesses apply per condition, per policy year. This means when a policy renews, any applicable excesses become payable again, even if they were paid in a prior policy year and includes claims for ongoing conditions that continue into another policy year. We understand the timing of your claim in relation to your renewal date can feel frustrating and disappointing, especially when treatment is continuous but we do our best to explain how our excess terms apply to everyone at multiple points of contact to ensure this is understood.
We’re are concerned to hear that you’ve sent two complaint emails and haven’t received a response - from this review we can't identify your details to check on our side, and it isn't clear if you have emailed us directly or the claims handler. That’s not the level of service we aim to provide. Please contact our customer care team directly at hello@lifetimepetcover.co.uk or on 020 3750 0022, and we can make sure your complaints are logged, reviewed, and responded to, as well as clarify how the excess has been applied in your case.
I found some of the process a little…
I found some of the process a little odd as it kept jumping about. This is especially with setting up payments
15 gennaio 2026
Risposta di Lifetime Pet Cover
Hi Janet, thank you for your feedback. We’re sorry to hear that parts of the process felt a little confusing, It sounds like there may have been a technical issue as this isn’t the experience we would expect. Thank you for your patience and for choosing us to protect your pet :)
Risposta di Lifetime Pet Cover
Hi Paul, thank you for your feedback! We’re thrilled to hear you’re happy with both our service and your policy. We really appreciate you choosing us to protect your pet :)
New pet policy
I can only review on taking out the policy as thankfully haven't needed to make a claim. The process was straightforward.
9 gennaio 2026
Risposta di Lifetime Pet Cover
Hi Anne, thank you for your feedback. We are glad to hear that taking out the policy was straightforward. We hope your pet stays happy and healthy and we’ll be here to support you if you ever need to make a claim in the future. Thank you for choosing us.
Risposta di Lifetime Pet Cover
Hi Sarah, thank you for your kind feedback! We are delighted to hear you experienced great customer service and found the process efficient. It’s lovely to know our team could make things straightforward for you 😊
Very mixed
Overall insurance and actual cover is good but the confusion of them being taken over by another service (Covea) and then apparently recently switching back again has been messy to navigate with some significant delays responding to claims. Customer service is usually good but sometimes won’t be able to hear the call handler due to background noise on their side. Not the worst but also not the best pet insurer
9 gennaio 2026
Risposta di Lifetime Pet Cover
Hi Bronte, thank you for taking the time to share your feedback. We are glad to hear you are happy with the level of cover overall but we are sorry for any confusion or disruption caused by the changes to our claims handling arrangements, we understand how delays can be frustrating - especially when you’re waiting on a claim. Your comments about call quality are also noted, and we’ll be sharing this with the team to review. Thank you for your patience and for taking the time to let us know about your experience.
Risposta di Lifetime Pet Cover
Hi Joan, thank you for your review. We are glad to hear the process was swift and straightforward for you and that you were happy with the price too. We really appreciate you choosing us.
It was a very quick and easy process.
9 gennaio 2026
Risposta di Lifetime Pet Cover
Thank you for your feedback! We are really pleased to hear you found the process quick and easy. Thank you for choosing us to protect your pet :)
Most competitive quote for maximum…
Most competitive quote for maximum coverage for my dog.
7 gennaio 2026
Risposta di Lifetime Pet Cover
Hi Ivana, thank you very much for your feedback. We are really glad to hear you found our quote competitive and that it offered the level of cover you were looking for. We appreciate you choosing us to protect your dog.
The price was very good easy to sign up…
The price was very good easy to sign up and money was withdrawn on agreed date.
17 dicembre 2025
Risposta di Lifetime Pet Cover
Hi Anne, thank you for your feedback :) It is great to hear you were happy with the price, found it easy to sign up and that everything was processed as expected. Thank you for choosing us to protect your pet.
Not a straight forward renewal due to…
Not a straight forward renewal due to change of ownership but dealt with easily and efficiently. Thank you.
2 gennaio 2026
Risposta di Lifetime Pet Cover
Hello and thank you for your feedback! We are glad to hear that despite the change of ownership making the renewal a little more complex, everything was handled smoothly and efficiently for you. We really appreciate you taking the time to share your experience.
Shocking customer services.
Cannot reach them by phone or email.
Tried to call for over 8 hours over 3 days.
Just same old voice recordings and then after 30 minutes, the voice says there has been a technical issue.
Tried email as allegedly it is quicker.
Still waiting 3 days later for a reply.
Also there is no options when you first phone through it was busy mistake Impressed 3 that it did anything.
Tried option 1-5 and still no joy.
Trying to upload images of issues but not allowed.
Avoid this company if you need to get any answers.
3 gennaio 2026
Non scritta su invito
Risposta di Lifetime Pet Cover
Hi, we are very sorry to hear about your experience and appreciate you bringing this to our attention. This isn’t the level of service we aim to provide, and we completely understand how frustrating this must have been.
Ensuring our customers can easily access support is extremely important to us. Under normal circumstances, we offer quick response times by both phone and email, and we take any disruption to this service very seriously. We were operating under reduced and adjusted opening hours over the Christmas period, which may have contributed to the difficulty you experienced in reaching us.
We’ve tried to look into this further however based on the contact information available to us, we haven’t been able to identify any incoming calls linked to your details. For this reason, our team has reached out directly to request a little more information so we can fully investigate what may have gone wrong and resolve this properly.
Regarding your email, we can see that it was sent on Saturday morning. As our normal opening hours are Monday to Friday, 9am–5pm, your message was responded to at 9:45am on the next working day. We are also actively trying to assist with the request you raised via email, but unfortunately we are unable to progress this further until we receive your response.
Thank you for your patience and for giving us the opportunity to investigate this further as we genuinely want to understand what happened and ensure this doesn’t happen again.
Risposta di Lifetime Pet Cover
Hi Laurie, thank you very much for your feedback :) It is great to hear you found everything quick and great value. Thank you for choosing us to protect your pet.
Risposta di Lifetime Pet Cover
Hi Wendy, thank you for your feedback! We’re really pleased to hear you found it easy to understand the options and choose the right cover for your pet. We appreciate you choosing us :)
Easy clear website
Easy clear website, with easy option to pay, quick email notification
10 dicembre 2025
Risposta di Lifetime Pet Cover
Hi Julie, thank you for your feedback! We’re glad to hear you found the website clear and easy to use, and that everything from payment to receiving your documents was nice and straightforward. We really appreciate you choosing us for your pet’s cover :)
Answered my call swiftly and…
Answered my call swiftly and efficiently, smooth experience,
8 dicembre 2025
Risposta di Lifetime Pet Cover
Hi Michael, thank you for sharing your feedback. We’re really pleased to hear your call was answered quickly and that everything went smoothly. It’s great to know our team could assist you efficiently.
Very easy to purchase policy
Very easy to purchase policy. Easy online application form.
4 dicembre 2025
Risposta di Lifetime Pet Cover
Hi Clare, thank you for your feedback :) It’s great to know the process made things easy for you. Thank you for choosing us to protect your pet!
Avoid this company
If you actually read the substance of the reviews below, you will see that Lifetime are great at giving quotes and setting up accounts, but if you try to make a claim they will put up every possible barrier to paying out.
Our rescue dog needed a tissue sample taking from a concerning lump. This was not a particularly expensive procedure, but we claimed nonetheless - that's why we are insured right? The process of making a claim is complex and time consuming, much more so than any other insurer I've used in any context. Over the next month they asked for various other documents, including a microchip certificate (I'd provided the number and full medical history at the point of claiming). They looked for any inconsistencies in our information, and tried to find any excuse to refuse us cover (including referencing his nervous behaviour when we first visited the vet 4 years ago as a young rescue dog).
The whole process took over a month, and progress only occurred when I phoned them up and chased it. It is clear that they were looking for any way to deter claims in the first place (by making the process needlessly complicated and stressful) and then they were looking for any excuse to refuse payment (by nitpicking irrelevant historical details over the course of a month in his medical history, implying that certain niche paperwork was necessary for the claim and just delaying the whole process to a ridiculous extent).
I wish I had read the substance of the reviews below before signing up with Lifetime, as I will be cancelling my renewal and advising any other pet owners to avoid them. Making a claim has never been as stressful as this was - avoid them and save yourself the stress.
3 dicembre 2025
Non scritta su invito
Risposta di Lifetime Pet Cover
Hi Joe, thank you for taking the time to share your feedback. We’re very sorry to hear about your experience and understand how stressful it must have been for you while making a claim.
At Lifetime Pet Cover, our goal is always to support pet owners throughout the claims process, though the specific procedures are managed by our claims handler.
While we know this doesn’t change your experience, we do receive positive feedback on our claims process. However, every pet and situation is unique, and we’re truly sorry that yours was so disappointing.
While we do require certain documentation and checks to ensure claims are accurate and valid, we appreciate that this can feel complex and time-consuming, especially when you’ve already provided a lot of information. We also understand that historical information about a pet can feel irrelevant or unnecessary, but our claims process is designed to confirm coverage and ensure that policies are applied fairly for all customers. That said, we’re very sorry that you felt this added unnecessary stress, and your feedback will be shared with the team to review how we can make the process clearer and smoother in the future.
If you’d like us to look into this further or discuss your experience directly, our customer care team can be contacted at hello@lifetimepetcover.co.uk or 0203 750 0022. We’d like the opportunity to ensure your concerns are properly addressed.
Terrible
Terrible. They refused to pay out and I am financially ruined and can't look after any dog anymore. Disgraceful
21 settembre 2025
Risposta di Lifetime Pet Cover
Hi Dan, we’re very sorry to hear about your experience and completely understand how distressing this must be.
Unfortunately, we can’t access the details of your policy or claim through this platform, so we’re unable to investigate or provide specific advice here. We would really like the opportunity to look into this further and support you. Please contact our customer care team directly at hello@lifetimepetcover.co.uk or 0203 750 0022 so we can review your situation and help where possible.
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