After adding all the information required I was asked to complete my banking details. After I did that I was quickly sent to another page that stated 'Payment Please continue to our payment provider... Leggi di più
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Scopri cosa dicono le persone
Very pleased. I spoke to a very helpful young gentleman over the phone who explained everything very well , answered all my questions and sorted a problem that had occurred trying to get their insuran... Leggi di più
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UPDATE: Policy was received into the spam folder. Good service, premium ok, cheaper than others, but still way too expensive. Of course it's the claim situation that's the important revie... Leggi di più
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I phoned to get a quote and everything was explained clearly to me without any pressure to purchase the policy.I thought the price was competitive and the service very good ,it made it a pleasant expe... Leggi di più
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Dettagli dell'azienda
Scritti dall'azienda
Lifetime Pet Cover began in 2014, inspired by a personal experience when a cherished family pet became seriously ill, and the existing insurance didn’t provide the support that was needed. That experience sparked a commitment to create pet insurance that puts pets and their owners first. We believe in keeping things simple and focused on quality which is why we offer only Lifetime policies, designed to provide lasting protection, with five levels of cover to suit your needs. As a team of dedicated pet lovers, we’re committed to providing reliable service and insurance you can truly count on. Our goal is simple - to be here when you need us, protect your pet and give you peace of mind.
Informazioni di contatto
The Old Dairy, Western Court, Bishops Sutton, SO24 0AA, Winchester, Regno Unito
- 02037500022
- hello@lifetimepetcover.co.uk
- lifetimepetcover.co.uk
Lifetime Cover for Cats & Dogs
4,5
Eccellente
1K recensioni
Chiedi ai clienti di scrivere una recensione
Questa azienda invita i propri clienti a scrivere recensioni - sia positive che negative
Ha risposto al 88% delle recensioni negative ricevute
Solitamente risponde entro 1 settimana
Come questa azienda usa Trustpilot
Scopri come vengono raccolte, valutate e moderate le loro recensioni e valutazioni.
Very quick and easy to set up and a…
Very quick and easy to set up and a very competitive price
11 novembre 2025
Risposta di Lifetime Pet Cover
Hi Marco, thanks so much for sharing your feedback! It’s great to hear the setup was nice and easy and that you were happy with the price. We really appreciate you choosing us to protect your pet.
Very quick and easy to contact when…
Very quick and easy to contact when using for a claim and always helpful
10 novembre 2025
Risposta di Lifetime Pet Cover
Hi Jade, thank you so much for your feedback. We are happy to hear that contacting us for a claim was quick and easy, and that our team was helpful throughout. We really appreciate you taking the time to share your experience.
Risposta di Lifetime Pet Cover
Hi Glynn, thank you for your review - it is really great to hear you found our team helpful.
Haven't needed to use them yet in 2…
Haven't needed to use them yet in 2 years - thank the Lord ! Seem OK so far
18 agosto 2025
Risposta di Lifetime Pet Cover
Hi Alan, thank you very much for your feedback :) We are so pleased to hear your pet has stayed happy and healthy and great to know you’ve been happy with your cover so far. We really appreciate you choosing us!
Simple to proceed
Simple to proceed. Very easy form to complete and Certificate of Insurance received within minutes.
7 novembre 2025
Risposta di Lifetime Pet Cover
Thank you for your feedback! We are really pleased to hear you found the process simple and that you received your documents so quickly. We appreciate you choosing us :)
Risposta di Lifetime Pet Cover
Thank you for your feedback! We’re so glad to hear you had a nice experience with our team :)
The renewal price was £40 more than was…
The renewal price was £40 more than was available on comparison websites for the same company and cover, I contacted them expecting them to honour the price to new customers however after some back and forth I had to cancel my policy and then create another, usually there are a team that are keen to retain customers, just seems odd and inconvenient.
4 novembre 2025
Risposta di Lifetime Pet Cover
Hi Beth, thank you for taking the time to share your feedback, we understand how this scenario can appear confusing.
Our prices are based on a range of risk factors - this helps keep our premiums fair and reflective of the true cost of providing comprehensive lifetime cover. You mentioned that the new policy was cheaper, this is because new policies come with several restrictions along with waiting periods before you can claim, that do not apply to renewing customers. By taking out a new policy, these restrictions apply to your policy again, which will reduce the cost, as there is less cover in the first policy year compared to a renewal - as our team would have explained when you spoke with them on the phone. Renewing your existing policy, on the other hand, allows your cover to continue seamlessly, meaning any signs or symptoms of a condition (whether diagnosed/treated, or not) that developed while insured with us, remain covered without any new exclusions or waiting times – which would not be the case on a new policy.
We’re really glad you chose to stay with us and thank you again for taking the time to explain your experience. We encourage feedback from our customers and always looking to improve what we do to give the best service we can.
Found the Internet bit difficult it set…
Found the Internet bit difficult it set up direct debit but not policy. Phoned up and spoke to Ben who was great and sorted it for me.
31 ottobre 2025
Risposta di Lifetime Pet Cover
Hi David, thanks for sharing your experience! We’re sorry to hear the online setup was a bit tricky but we’re really glad to hear Ben was able to step in and get everything sorted for you. We’ll be sure to pass your kind words along to him!
Really easy to do
31 ottobre 2025
Risposta di Lifetime Pet Cover
Hi Lisa, thanks for your feedback! We’re so pleased to hear you found the process easy - that’s great to know. We really appreciate you choosing us :)
Risposta di Lifetime Pet Cover
Hi Mary, thank you very much for your feedback. We are pleased to hear you received a quick response when purchasing your policy. We really appreciate you choosing us to protect your pet :)
Very comprehensive cover
Very comprehensive cover, provided. The process of obtaining a quote was efficient and easy to use. I got the cover I wanted.
19 ottobre 2025
Risposta di Lifetime Pet Cover
Hi Melanie, thank you for your feedback! We are so glad to hear you found the quote process easy and that you were able to get the cover you wanted. Thank you for choosing us :)
Don't touch.
EDIT..
Having now seen the reply it still does
Not help me. I am stuck as after paying out a large amount of vet fees I now have to find another large amount in premiums to continue to pay for insurance for a pet I do not have. How that is not fraudulent I dont know? Other providers do not operate like this and to anyone looking to insure your pets...think twice. All they have done is make the whole process difficult and hide behind the small print within the policy. I have made a complaint and of course as its an internal proceedure, my complaint was not upheld. They even got the reason for my complaint wrong!! Useless company.
I have.had this insurance for 6 years. Always paid by monthly direct debit. Sadly I lost my cat and needed to make a claim. I was expecting the remainder of the policy to be cancelled but I have found out that I have to continue to keep the policy for the rest of the year plus they will not consider my claim until the premiums have been paid in full. Even though the claim is for more than the remaining premiums. So they are now forcing to to commit fraud by insuring something I do not have plus they will not deduct the remaining premiums out of the claim. Totally unprofessional.
21 ottobre 2025
Non scritta su invito
Risposta di Lifetime Pet Cover
Hi Sarah, we are so sorry to hear about the loss of your cat and understand how upsetting this must be.
We do understand your frustrations; however, both us and customers are bound by the terms and conditions of the policy and the contract of insurance. Under these terms, when a claim is successfully made, the premiums remain payable for the full policy year, even if the policy is cancelled due to the loss of a pet. As an alternative to paying the remaining premiums upfront, you can continue your monthly payments for the rest of the policy year. This isn’t a case of being asked to insure a pet you no longer have, but rather a way to maintain your original payment plan and spread the cost of the cover already provided. We understand how this can feel unfair at such a difficult time and are sincerely sorry for any additional upset this may have caused.
We would like to reassure you that we recognise this policy term hasn’t always provided the best experience for our customers. As a result, we have recently changed the underwriters of our product and under the new arrangements, any outstanding premiums can now be deducted directly from a claim in situations like this. We see this as an important improvement and regret that this option
wasn’t available under the terms of your existing policy.
If you’d like us to review your case in more detail, please contact our customer care team at hello@lifetimepetcover.co.uk or 020 3750 0022. We are here to support you, including helping you raise a formal complaint if you wish.
3rd year of being with Lifetime Pet…
3rd year of being with Lifetime Pet Cover. Premiums have increased year on year. I’ve never made a claim. Last time they auto renewed and a requested this didn’t happen this year, but it was still processed as though I’d accepted the invite. They were quick to cancel it down, but do remain vigilant about this. I’ve never claimed so literally can’t comment on the process, but I was unimpressed that when I went and quoted through their main website, it was cheaper than the renewal they had sent me - this was the cheapest quote I came across so I have stuck with them - but I don’t like companies that don’t reward loyalty.
7 ottobre 2025
Risposta di Lifetime Pet Cover
Hi Andrea, thank you for taking the time to provide your feedback, we completely understand your concern about rising premiums. As pets age, the chance of needing veterinary care and the overall cost of that care typically increase, which is reflected in the yearly adjustment of premiums.
It’s important to note that our prices are always based on calculated risk factors rather than simply being increased for renewal customers. These risk-based adjustments help ensure our premiums remain fair and reflect the true cost of providing comprehensive cover. You mentioned that a new quote appeared cheaper than your renewal. A new policy will most likely always be cheaper, even when comparing the same pet details, because new policies come with cover restrictions that do not apply to renewals.
These include:
Any pre-existing condition that first occurred or showed symptoms before the policy start date, or within the waiting period (the first 14 days for an illness or disease, or the first 48 hours for an injury or accident).
Any costs associated with BOAS surgery within the first 6 months of the policy start date if your pet was under 2 years old when cover began.
Any treatment or complementary medicine for cruciate ligament issues within the first 30 days, as well as any arthritis or related conditions that develop from them.
With a renewal policy, your cover continues seamlessly meaning if your pet has developed any conditions during your time with us, these will remain covered, without new waiting periods or exclusions.
We appreciate you also highlighting your renewal experience, and we’re glad our team was able to quickly resolve the automatic renewal issue. We regularly review our pricing to ensure competitiveness, and we’re pleased to hear you still found our quote offered the best value for your needs. We really do appreciate your loyalty and are grateful to have you and your pet with us.
Risposta di Lifetime Pet Cover
Hi Lee, thank you for your kind feedback! We’re delighted to hear our team were helpful, patient, and supportive. We really appreciate you taking the time to share your experience and for choosing us to protect your pet.
Risposta di Lifetime Pet Cover
Thank you for your review :) We’re glad to hear you’re happy with your policy and the price. We really appreciate you choosing us.
Looking for Dog Insurance
Found getting a policy very easy and a lot cheaper than my previous insurer
13 ottobre 2025
Risposta di Lifetime Pet Cover
Hi John, thank you very much for your feedback. We’re really glad to hear you found setting up your policy easy and that we could offer you a more affordable option than your previous insurer. We really appreciate you choosing us to protect your dog!
Reliable & trustworthy.
In my experience they are a reliable & trustworthy company.
Phone calls are answered quickly.
Staff are very helpful and friendly.
Claims are settled promptly.
I would recommend Lifetime Pet Cover.
9 ottobre 2025
Risposta di Lifetime Pet Cover
Hi Carol, thank you so much for your lovely review and recommendation! We’re really happy to hear you’ve found our team helpful and friendly, and that your claims have been handled promptly. It means a lot to know you see us as reliable and trustworthy. Thank you again for choosing us :)
Lost my pet due tragic accident
Lost my pet due tragic accident, was asked to pay maintaining amount of my cover, otherwise they won't release my claim..had to pay for the rest of my few months of the cover. Wouldn't recommend to anyone! Didn't get any update until I rang them myself, plus trying in any possible way not to pay for the claim. Discrase.
5 ottobre 2025
Non scritta su invito
Risposta di Lifetime Pet Cover
Hi Julija, we are very sorry to hear about the loss of your pet, we understand how difficult and upsetting this time must be. Thank you also for sharing your feedback regarding your claim experience.
To clarify, if a claim has been made on a policy and it is cancelled for any reason before the policy renewal date, the full annual premium becomes payable, as outlined in our policy documents. This is because the policy has been used and cover provided.
We are also sorry to hear you didn’t feel kept informed. Our aim is to keep customers updated at every stage, and we’ll take your feedback on board to improve communication. If you would like to discuss your experience further, please contact our customer care team at hello@lifetimepetcover.co.uk or 020 3750 0022. We are here to support you, including assisting with raising a formal complaint if you wish.
Competitive price for pet insurance and…
Competitive price for pet insurance and excellent cover.
9 ottobre 2025
Risposta di Lifetime Pet Cover
Hi John, thanks so much for your feedback! We're really glad to hear you’re happy with both the price and the level of cover - that’s exactly what we aim to offer. Thanks for choosing us to protect your pet!
Just don't
I’ve been with Lifetime Pet Cover for over five years, paying thousands in premiums the entire time. The first and only time I tried to make a claim has been an absolute nightmare.
I’ve been given the runaround for months between Lifetime Pet Cover and their underwriter, with neither party taking responsibility or providing clear answers. My claim hasn’t been processed, communication has been awful, and at one point their paperwork even stated my dog had died at a point I wasn't at home.
To make things worse, my policy was suddenly renewed under a completely different underwriter with a higher premium, all while my original claim and complaints remain unresolved.
After five years of loyalty, this experience has shown me that this policy was a complete waste of money and time. Avoid this company – the moment you actually need them, you’ll discover how poor their service really is.
1 ottobre 2025
Non scritta su invito
Risposta di Lifetime Pet Cover
Hi Daniel, Thank you for taking the time to share your experience. We understand that you are currently going through our complaints process and appreciate your patience while this is ongoing. While our investigation continues, we would like to provide some clarity regarding your policy renewal.
Like other providers, we have a regulatory duty to ensure that coverage remains continuous for our customers and that any eligible claims continue to be protected. To support this, we send renewal invitations ahead of the renewal date, outlining any changes and giving customers time to decide if their policy still meets their needs and their pet’s needs. Although we have recently changed the insurer behind our products, this is not the reason for any increase in your renewal premium. Premiums increase each year due to the natural rise in risk as pets age, and we aim to be as transparent as possible about this.
We acknowledge that there have been frustrations and shortcomings in the handling of your claim and in the communication you’ve received. This is not the standard of service we strive to provide, and we are genuinely sorry for the distress and inconvenience it has caused.
Please be assured that your concerns are being taken seriously, and our team will continue to work with you to reach a fair and satisfactory outcome.
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