Prima Recensioni 5.186

I took insurance out with Prima as they had the best quote available at the time but soon found they were not there to help me, just line their pockets further. I recieved a very suspicious email which looked like a scam but using their own email address and my policy number. There were spelling and grammar mistakes and very confusing wording claiming I had made false claims in my application and demanding that the policy would be cancelled unless I provided proof. The only way to contact Prima is through their online chat or WhatsApp. I used WhatsApp to confirm this email was a scam and reassurance. I recieved very poor customer service and defencive language. I provided proof of what they accused me of was false and heard nothing more until I received another threatening email giving notice of the cancellation of my policy unless I provided evidence of a claim my husband made. It was actually a notification of a hit and run to his own car on his own policy which he didnt make a claim for yet it was deemed we were now such a high risk to insure, that my premium be increased by nearly half what I had already paid! I have cancelled my policy and gone for a different insurer but even filing for a refund wasnt straight forward. On WhatsApp, the chat was ended before I had a chance to agree to cancel my policy and then when reapplying to cancel, they were going to charge me £20 more than whats advertised for the cancellation policy on their website. When asked why, I was told their colleague made a mistake... not professional and upsetting experience with this insurance company

I recently renewed my car insurance with Prima
I was with them 2024/25 and when I renewed I said nothing had changed from the previous year Now they are asking for an extra £1114 pounds for something that was declared on my previous year
Sorry Prima but it seems that maybe the quote you sent me and I accepted you are now regretting and so now asking for more money
Why if nothing has changed from the previous years insurance do you now think it’s different just another way of making money disgraceful

Three months into my policy, they’ve demanded payslips or a letter from my employer, and won’t accept anything else. I’m self employed - they’ve ignored ALL contact about this, with me asking if I can provide my tax return as proof.
I had my sister on my policy as she uses my car to get my children from school sometimes (which is why she was on my policy - it was more expensive with her on) and she also is expected to give me her pay slips! It’s none of their business what we earn, and I’ve paid for the year! Why should my sister be forced to show me her earnings? A letter from HMRC requesting our tax returns should be sufficient. I thought it was odd when I applied and they didn’t even want her address. Never in over 23 years of driving have I come across such a dodgy company, I now feel like they are harvesting data or doing something with personal details, probably why the insurance was a good deal.

Very dodgy company, no communication and seems to discriminate against self employed, definitely avoid!! I’m glad I found out because the stress that would’ve been caused if I’d needed to claim would’ve been awful. Had to let it cancel as it’s impossible to get hold of anyone to cancel otherwise, they only gave me a few days to produce these requested documents, with no text or call just a scam looking email. Also note you don’t get an account with them on their website, which wasn’t disclosed when signing up.

I was roughly 3/4 months into my car insurance policy (paid in full), when I received an email requesting numerous documents that they can gain access to via the government database. With several emails back and forth of me requesting information as to why this information was now needed so far into the policy and concerned for my privacy when sending these documents (they didn't provide this requested information, other than saying that it is in my policy wording that they can request information at any point), they cancelled my policy leaving me to find alternative insurance within less than a days notice. Budget insurance, would not recommend.

I had a few queries following the receipt of my renewal quote email - I submitted these on the Prima online form on a Saturday morning and must admit I was sceptical of getting any response at all. Much to my astonishment, I received a response from Tahmila only a few hours later who answered my questions perfectly. Extremely impressive customer service.

Competitive prices easy to apply for my car insurance.

Quick and easy, all my documents came within minutes

It was remarkable easy to navigate the site and the result was a money-saving thrill!

Easiest insurance I have ever had, the site is clear and easy to use.

I was only changing my phone number but Prima did it within the hour and confirmed by email with an updated certificate. This might seem like a simple thing to do but not all companies seem to be able to do it!!

I started with a chat bot. Whoever wrote this algorithm deserves a pay rise! It was excellent, intuitive, detailed in it's questioning such that when a human took over, they had everything they needed which saved me waiting in an inevitable queue

I have already written a review to express how impressed and pleased I was with Prima. It is already available to read since yesterday.

Sujvee was a pleasure to deal with very kind, Prima should be proud of him.

We were pleased with the price for the level of coverage provided.
However, one star dropped because of the time waiting on hold to speak to someone about the policy before purchasing. The agent who finally spoke to us was very polite and knowledgeable.

It was just so easy to insure unlike experience wth other insurers!

The efficiency and friendliness

Cancelled my insurance policy on the same day as I had taken it out under the cooling off period. I have had this cancellation confirmed but they have indicated I will not get a refund of the deposit paid. It does not indicate anything on the literature to indicate this. May need to contact the ombudsman depending on the reply I get challenging this

Really fast and efficient service. Everything I needed to know at my fingertips and everything sorted within minutes. Thanks Prima!

Easy website to follow lots of extras included as standard impressive

Very helpful, unfortunatley prima dont insure electric cars ,so had to cancel my policy