Iceland Foods Recensioni 

On attempting another Iceland order I was greeted with a stream of well known brands at twice, if not higher the price of products I normally order.
It's no wonder that my high street Iceland is like a ghost town with staff stating that bad management at central office controlling stock and product placement.
Great reductions on named brands if you happen to be feeding a small army with half a dozen freezers.
Yet another sign of profit at the top, before quality of customer care and service.

I need to have a serious rethink about bagless deliveries. A recent delivery the driver left the kitchen in a complete mess and I came close to having food left on the floor, not a good idea as I am disabled. A recent change of tactic using home delivery resulted in my shopping going missing. Yes £51.00 pounds worth of frozen food vanishes into thin air. May well consider buying from Tesco's instead.

A friend who come down yesterday from Ipswich a pensioner in his 80 .he got 2 box of fish on over .went to pay for it the girl on the till .said it was not was so rude to him her disgraceful. Can I have no trainingn at these stores had to be nice to people he left it. He been to the Ipswich store to day got the some fish at the sale prices no trouble. There . Shame on that girl talking to him like that

I wish I’d read these reviews before placing my first (and most definitely last) order with Iceland.

I’m nearly 50 years old and never shopped at Iceland before and goodness me, how do people even contemplate shopping there.

The people who own this supermarket need to hang their heads in shame.

The food quality is so poor I’m actually lost for words.

I had to contact customer service twice in one day after uncovering the rubbish quality of their food which included finding spiders in one product.

Never, ever again. I’ll stick to my usual supermarkets.

Im even considering reporting them because it looks like they have zero quality control, this can’t be safe.

Simply horrible.

Please avoid this supermarket.

Added - I also wrote to their chairman and media team setting out my concerns and disappointment with the quality of their food, never acknowledged or replied to me, they really don’t care! Avoid if you can.

We have shopped at Iceland for many years with no complaints. We began using the home delivery service recently (we are in our late 70's) and all went well until....some idiot at Iceland decided to deliver without bags, meaning one has to lift trays of groceries and empty the contents in the living room to give the trays back to the driver. Suffered back ache for 3 days after. Last time I use Iceland store or their home delivery service. Morissons deliver with bags still and they will get our custom now. Iceland has just lost £400 a month from us over this stupid bag less idea.

The bagless delivery is awful. Poor driver struggling up steps to bring first delivery slot and his back painful. I'm 77 and had to bend to transfer from the crate to my bags then take to kitchen and transfer again. Not sustainable for me. Not a good move on Iceland's part. Wish we had been consulted and given choice. Not sure they read reviews

Went to the checkout and the woman at the till, grey/blonde hair, curly, glasses, mid 50's was straight up rude. Very rude and her attitude stinks - complained to Iceland head office too. Won't be shopping here again...not sure if it's cause I'm darker skin tone or what but she needs to speak to people who she would like to be spoken too.

Appalling. In January I was delivered several items with the same use by date as the day they were delivered. When I sent pics for a refund, apparently the pics weren't uploading at their end. Convenient. Then this month, I did a month's food shop & they arrived unbagged. I had seen or heard about this new policy. When £350 worth of food lands on your doorstep & you have Osteoarthritis all down on side of your body, it's no joke. The driver wanted to, but couldn't help because they're not allowed to put the trays on the floor! I ended up 2 days on the sofa because i hurt myself getting it all in. Absolutely ridiculous & contravenes the Disability Discrimination Act 2010 as no reasonable adjustments have been made for disabled customers. I've requested Iceland to let me know what reasonable adjustments they've made for future deliveries. They closed my complaint down!! What they are doing is breaking the law & they are refusing to deal with it. Shop elsewhere & avoid.

I’ve used Iceland for online grocery orders for years and, for a long time, it was genuinely one of the better supermarket delivery services. Their website is easily the best of the major supermarkets in terms of usability. Ordering is simple, delivery slots are usually available for the next day, and the delivery drivers have always been friendly and professional.

Iceland’s own-brand products also used to be a real highlight. Things like their pizzas, lamb burgers and other frozen items were genuinely good value and tasted great.

Unfortunately, over the past few years I’ve started to notice a pattern with many of their products. Items often launch strong, but over time the ingredients seem to change and the quality drops, presumably to cut costs. Sometimes there are small packaging tweaks, but often the product still looks very similar on the shelf or online while the actual quality has clearly gone downhill. A lot of Iceland-branded items I used to buy regularly, like the lamb burgers and some of their pizzas, are now quite disappointing compared to how they used to be.

The biggest frustration, though, is when something goes wrong. Their customer support is clearly offshore and handled from a non-English speaking country, and the responses often feel templated or AI-generated rather than written by someone actually addressing the problem. It makes even simple issues frustrating to resolve, because the replies frequently misunderstand what you’re asking.

A recent experience summed this up perfectly. The website occasionally has a bug where you edit an existing order, spend time adding items, and then at the final step the checkout errors and tells you to contact support. After spending around 30 minutes updating an order, this happened again. To work around it, I placed a second order for the same delivery slot and emailed support explaining that the website wouldn’t let me edit the original order. I simply asked if they could refund the £1.60 service fee on the second order since the issue was caused by their site.

After several emails back and forth, with replies clearly misunderstanding what I was asking and even attempting to refund the full order instead, they eventually just said they couldn’t refund the fee.

The £1.60 itself is nothing. It’s the principle. When the issue is clearly caused by their own website, refusing to correct even something that small is frustrating.

It’s disappointing because Iceland used to be a really solid option for online groceries. But between the gradual decline in the quality of many own-brand products and the poor experience with offshore support when problems arise, I won’t be shopping here anymore.

Everytime i order online it either doesnt turn up or half the items missing or replaced with items nothing to do with what i ordered , they take your money but dont deliver absolute shambles of a company , twice they marked it down as delivered and i never got my items or a refund and again they have stolen another load of shopping again today thats just under £500 they have stolen from me if i stole from the shop i would be arrested but its fine for them to scam money off you online and never turn up with the goods ... avoid at all costs!

The delivery drivers are lovely people and the online grocery prices are good. I have had a few issues with their out of stock items and their chosen replacements. The worst thing they have done though is get rid of carrier bags. What a pain to have to empty those crates and return them to the driver waiting on the doorstep while all the heat in my home escapes through the open door. I'm sure the drivers are busy and want to get to the next drop off, rushing to empty the crates is not easy even lifting them can be difficult. Bring back the bags please.

Iceland won't let delivery drivers take groceries inside anymore. Today I asked the driver if he would carry my order one flight upstairs to the kitchen. They always did that and I always tip well. But supposedly since there is a new policy now of bagless delivery, the driver told me that they are not allowed to bring groceries inside ''in case they get hurt and the homeowner would then be liable''. We are elderly, my husband has cancer. Iceland does not care about helping people anymore, so no more deliveries from Iceland. This was a Minehead delivery.

Melton Mowbray Iceland. Micheal the store manager abusive. Shopping was very late, driver parked illegally on neighbour drive and came to back door. The manager Michael was abusive and told me how dare I mention issues, he’s doing me a favour by getting my shopping delivered and he was up at 7 with his kids. He puts the phone down on you and screens calls. Avoid. Michael the manager still hasn’t refunded me the shopping after three days. Thieves and fraudulent activity at Melton Mowbray store

21 February . I went shopping at Iceland . virtual or in person is the same.

You select your choices and put it in your basket. filled my cart.

Products that are out of stock , means I have to find an equal or make an other choice.
When i was done, to the register or till and paid my groceries.

Means I PAID MY GROCERIES .

Service of ICELAND , they will deliver your groceries at home . ( see below )

BY LAW , I PAID MY GROCERIES AND I BECAME OWNER OF MY BOUGHT PRODUCTS.

Again , if there where products out of stock , I had to change the products .

BUT IT SEEMS THAT THE SHOP MANAGER Huddersfield MADE THE CHOISE . TO STEAL MY BOUGHT PRODUCTS OUT OF MY CART AND GAVE IT TO OTHERS.

One hour before delivery , I received the email ( see below ) they refunded products that I already bought …… on the moment I filled my cart it was all in stock .

BECAUSE THEY STOLE BOUGHT AND PAID GROCERIES , I CANCELLED MY DELIVERY.

On the phone they screamed , it was already picked . I am a professional executive Hotel manager . when prominent guest order 10 lobsters . I must keep 10 lobsters aside because they are reserved and paid. when the guest come for their dinner I look as an idiot to tell them . sorry —here is your money back , because I gave the lobsters to others .

18 hours before their decision to pick my stuff . I already had them in my basket .

THIS IS A LOGISTIC BUSINESS FAILURE ………
BECAUSE THE MANAGER OF ICELAND HUDDERSFIELD SCREAMS FIRE .. DOESNT MEAN HE IS CORRECT . HE FAILED TO MANAGE THE PRE ORDERS .

IN MY VISION , HE STOLE PRODUCTS OUT OF MY BASKED I FILLED 18 HOURS BEFORE.

Had a delivery last night from Blackwood lovely guy delivering but can’t understand why they have stopped using carrier bags. It’s a nightmare for the customers and also time consuming waiting for the driver to unload all the items. Bring back the carriers please

No problems with the food, but the latest change to supply your online shopping without carrier bags is very annoying. I am going to have to reduce items I buy from Iceland. Even the delivery driver was fed up waiting.

I made an online order from tonypandy iceland as i work full time and i also have a son with epilepsy and its hard to go on times,i was told my order off 69.79 would be delivered the next day between 10 and 12 i waited until half 1 and rang the store,they had no sign off my order and asked me to ring another number,i got through to customer service explained and they said it was an error their side and the order hadnt been sent to the store and said they would have to refund myself which will take up 2 2 to 5 working days,this wasnt good enough as the reason i did online order was to not being able to go shopping due to my work and my son and to not get the refund straight away to organise something else was terrible,it has now been 5 working days ive not recieved no refund i have contacted them again they gave me a code to ring bank and thats all ive been told is its pending so they cant do nothing about it either,i have been passed from pillar to post,i am very disapointed and i will never order from iceland again due to this,the whole point off ordering online is to make things easier for yourself but its just caused so much stress and to me there is no care to the customer at all.

Omg....i ordered my shopping last week and it was fantastic. So i thought I'd try again. I was 2 minutes away from my home . My delivery slot was between 5 and 7 . And I got a phone call at 5 past 5 to say they were outside my house. I explained that I was 2 minutes away . And the man said . If your not here in 2 minutes im going. So I had to drive home from the doctors fast speed. And just about made it in the 3 minutes. Then the man started handing me my shopping. Saying it was bagless since Saturday. As I started talking my shopping out of the crates and placing them on my stairs in no bags. The man then told me I had 45 seconds left or he was going to walk away with my shopping. I thought he was joking . Until he started counting down . Im absolutely disgusted in how I was treated. The man was soo rude . I explained to him that I was battling cancer and I couldn't do it as fast mainly because all my shopping wasn't in bags . He just laughed at me and walked away . Im fuming

Missing items damaged items out date close to date dethawn items dirty wet celery trays no bags or not many doing them wrong cheaper items sent with out knowledge still pay full price original for going down hill since October in coalville

basket vanishes after attemping to pay.