Not a shortcut … but absolutely worth it!
I followed James for quite a while before joining Food Film School.
I remember seeing his videos and thinking: How the hell does he do this? 😂 If I could learn even some of that, my own food videos could become so much better.
I was actually unsure about buying the course at first because there were not many reviews at the time. That is also one of the reasons I wanted to leave this review now.
I bought the original course in March and I can honestly say it has been a great investment for me.
But I want to be clear about something: this is not a magic shortcut.
You don’t watch the lessons and suddenly make perfect videos. James teaches you what to look for: lighting, movement, transitions, storytelling, food presentation, sound and all the small details, and then you have to practice.
And for me, that is actually one of the best things about it.
The course has forced me to look much deeper into filmmaking. And somehow I am also becoming a better cook because of it. James is not only a very talented filmmaker, he is an incredible chef too, and you can learn a lot from the way he thinks about food.
What I also really appreciate is that he keeps learning too. His own videos keep getting better, he tests new techniques and shares what he learns. That makes me want to get better too.
In my own experience, James really takes the time to look at the work you make and gives honest feedback instead of just saying “looks great”. Sometimes that feedback hurts a little 😂 but it makes the next video better.
If you want a course that does all the work for you, this isn’t it.
If you want to actually learn how to make better food videos and you’re willing to practice, I think it’s a fantastic investment.
I still have a lot to learn, but I can already look back at my older videos and see how much has changed.








