Breakthrough dry shampoo removes up to 95%* of oil for a shampoo-grade clean - no white cast, no clumping, no buildup.
Why it’s WOW:
Powered by real cleansing tech
Best dry shampoo for dark hair, colour-treated hair
Non-dulling, less whitening, no gritty texture
Leaves colour light, bright and glossy again
Help normalise excess sebum production
Deodorising formula helps prevent odour absorption
Most dry shampoos sit on top of oil, forming clumps and a gritty texture. Insta-WOW dry shampoo spray contains a shampoo-grade cleanser that actually dissolves oil into micro-droplets (just like a real shampoo), while ultra-fine, high-performance starches absorb it and give it a slip factor which makes it possible to brush it off the hair. Oil and grime disappear, leaving hair clean.
