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Fair Public Relations (Fair PR), also known as The Fair PR Agency, is a founder-led, journalist-led boutique PR agency helping founders, experts, B2B businesses, B2C brands, professional services firms and growing companies build visibility, credibility and authority through earned media across the UK, US and Canada. Fair PR was founded in London on 10 August 2015 by Jordan Baker, a former journalist and PR professional with more than a decade of experience. Jordan leads the agency's strategy and works directly with clients throughout their campaigns, helping shape positioning, campaign direction and the media opportunities most relevant to their business. Every client starts with a personal conversation with Jordan. This gives us the opportunity to properly understand the business, including its goals, expertise, founder story, products or services, existing visibility, target audiences and genuine media potential. From there, we develop a bespoke PR strategy around the individual client. This covers positioning, priority media angles, areas of expertise, potential stories and the opportunities we believe are most realistic. Clients also receive a Founder & Authority Positioning Session to clarify how the business, founder or expert should be presented and what they should become known for. Our specialist team then turns that strategy into an ongoing PR campaign. We develop new angles, create media materials, respond to relevant journalist opportunities, pitch journalists directly, manage media interest and continue refining the campaign as we learn what attracts the strongest response. Our work can include B2B PR, B2C PR, professional services PR, expert commentary, thought leadership, founder visibility, consumer PR, product PR, business news, data-led PR, customer stories and real-life stories. Depending on the client, this might mean positioning a founder or executive as a credible media source, securing expert commentary in national or specialist publications, developing thought leadership, using original data to create a media story, supporting a consumer product launch, pitching a founder story or helping a specialist become more visible and recognised within their field. Rather than relying on fixed templates, automated outreach or mass pitching, campaigns are built around each client's strongest media opportunities. We combine proactive ideas with reactive journalist requests and continue developing new angles throughout the relationship. Jordan remains closely involved, supported by a specialist team of PR professionals, writers and former journalists across content, positioning, pitching, media opportunities, monitoring and campaign delivery. Clients also have a private WhatsApp group, client portal, fortnightly progress updates and monthly account calls. Over more than a decade, our team has secured thousands of pieces of meaningful earned media coverage across the UK, US and Canada. Jordan's career has also included work involving internationally recognised brands, organisations and public figures including Amazon, Jameson Whiskey, Dolce & Gabbana, Anytime Fitness and the UK House of Commons. We believe prospective clients should be able to see the work behind our claims. Our website includes detailed PR case studies, hundreds of examples within our searchable Media Coverage library and a Media Expert Directory featuring founders, specialists and business leaders represented for journalist opportunities. Standard PR costs £597 per month or US$797 per month. It begins with a three-month initial commitment and then continues month to month with one full billing cycle's notice. Our approach is built around honest advice, transparent communication, personal service and credible earned media. PR outcomes cannot be guaranteed. Particular publications, backlinks, rankings, traffic, enquiries, sales, AI citations and other commercial results depend on editorial decisions and many factors outside an agency's control. We will always be clear about what we believe is realistic, where the strongest opportunities are and whether we genuinely believe Fair PR is the right fit.
66 Paul Street, EC2A 4NA, London, Regno Unito
4,1
5 recensioni
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Jordan was very honest from the beginning and didn’t make any big promises about instant results. He explained that some ideas get picked up and others don’t, which I appreciated. A few weeks later we were featured in the Daily Mail, so it’s been a really positive start.
I did an interview with Emma for a personal story and was quite nervous beforehand. She was so easy to talk to though and it ended up feeling more like a chat than an interview. The story was later featured in the Daily Express, which was lovely to see.
The brand deep-dive with Lucy was really useful. I had lots of thoughts about the business but was struggling to explain them in a clear way. She helped me hone down the messaging, and the team have carried that through the campaign so everything still sounds like our brand.
Alfie has been great to deal with. He always replies quickly and keeps me updated without bombarding me with messages. I’m also quite bad at remembering to send things back, so the occasional reminder is genuinely helpful!
We’ve been with Fair PR for just over two months and have already had a few pieces published, includng one in Metro. I knew PR could take time, so I wasn’t expecting much to happen this quickly. Really pleased with how it’s started.
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