I run an independent online creative…
I run an independent online creative writing school for adults with a global audience. As a creative writer turned accidental entrepreneur, marketing does not come naturally to me. In the seven years before I started working with Derek and his incredible agency, Escend Media, I tried every email marketing provider out there: MailChimp, ActiveCampaign, and ConvertKit. After a precise and in-depth audit of my email marketing set-up, Derek and his team got me onboarded with Klaviyo and quickly improved every area of our email marketing, which, come to find out, is the most important marketing channel your business has. I learned that it was my "owned channel", and Escend Media improved my campaign open rates to over 54%, and I watched my click-through rate, orders placed, and revenue per recipient increase. But the real magic that Escend Media provides is how they set up all of your flows and automations so that if you are like me, you can finally have a partner that ensures you're sending the right email to the right customer at the right time. I struggled with this for seven years, and Escend came on board in October 2024 and solved my email marketing problem. Having Escend take over my campaigns was great, but watching the automated flows work while engaging our audience with the kinds of classes they want to see in their inbox was transformative for our business. This is thanks to Derek and his fantastic team. Partnering with Derek and Escend Media has allowed me to focus on the areas of our business that I love the most: recruiting world-class instructors and providing our growing student body with the kinds of excellent classes that will take their writing to new heights, and ensuring those classes are delivered to their inbox. If you're on the fence about working with Escend, schedule a discovery call with Derek and let his in-depth audit of your current email setup show you where the opportunities are to grow your business so your company can send emails your customers are excited to open.
21 febbraio 2025
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