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Dirty Bertie Dog Shampoo Take a stroll down the pet care aisle and you’ll see shampoos for fleas, fox poo, “sensitive skin”, “deodorising”, “medicated” — the lot. But here’s what most brands forget: your dog’s coat type matters. A wiry terrier and a silky spaniel? Totally different needs. Double-coated Lab vs a curly poodle? Worlds apart. Curly, wiry, smooth, silky, every coat type needs its own kind of clean. That’s why we created a range of shampoos tailored to your dog’s coat type. No guessing. No one-size-fits-none. Not sure where to start? Our Shampoo Finder makes picking the right one easy-peasy. Shampoo made for dogs — not their humans Here’s the dirty truth: most dog shampoos are made to appeal to you, not your dog. Bright colours. Bubblegum scents. Labels shouting “Raspberry & Lemon” like it’s a cocktail menu. The result? Overloaded noses, irritated skin, and way too many unnecessary chemicals. Dirty Bertie does things differently. Our shampoos are made for dogs. No weird ingredients, no overpowering smells, just gentle, natural formulas that get the job done without the faff. What makes us different? No fancy gimmicks. Just really good shampoo. We’re not here to wow you with buzzwords or nonsense claims. We just make proper, high-quality shampoo that works, for real dogs, in real life. Vegan & cruelty-free Every product we make is 100% vegan and never, ever tested on animals. No animal-derived ingredients. No hidden nasties. Just plant-based goodness that’s kind to your pup, other animals, and the planet. Faff-free rinsing Big bubbly lather might look fun, until you’re 20 minutes into rinsing a soapy spaniel. Our low-lather formulas rinse off fast, so bath time is quicker, easier, and a lot less soggy for everyone. No nasty chemicals Our shampoos clean without being harsh. No sulphates, no phosphates, no parabens, no alcohol. Just gentle ingredients that leave your dog’s skin happy, and their coat soft, shiny, and fresh (but not “just rolled in air freshener” fresh). Nose-friendly scents Dogs smell everything. Their noses are up to 100,000 times more sensitive than yours. So while a Tutti Frutti explosion might smell great to you, it’s full-on sensory assault for them. We keep our scents light, fresh, and dog-approved, no twitchy noses here. Doing good beyond the bath We believe all dogs deserve love, not just the spoiled ones. That’s why we donate 10% of our profits to UK dog charities, supporting pups in need and the brilliant people who care for them. So when you wash your dog with Dirty Bertie, you’re doing more than scrubbing off the stink. You’re helping dogs who need it most.
167-169 Great Portland Street, 5th Floor, W1W 5FP, London, United Kingdom, Regno Unito
3,7
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We use the curly coat shampoo on our mix breed with some definite poodle in him! I love that it doesn't have really strong scents like some other dog shampoos have that often annoy my dog and his sensitive nose! It's dilutable shampoo so one bottle lasts absolutely ages on our medium sized dog. Highly recommend.
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