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Valutata 1 stelle su 5

A 1kg bag of.frozen plaice fillets contained only 650g of fish once defrosted. The rest was water. Eileen at Bradley’s offered to replace it with my next order which,given my experience, was ne... Leggi di più

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Valutata 5 stelle su 5

Absolute professionals. I work in the office,so I’ve had it delivered there,I did put our company closes at 4.30,which I’ve always put when ordering from different fish companies. This is the first... Leggi di più

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Valutata 5 stelle su 5

Excellent company. My order was delivered one day late because the carrier (DPD) let them down. Part of my order (sablefish) had partially thawed. They did not try to make excuses. They refunded me... Leggi di più

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Valutata 1 stelle su 5

Very poor quality crab. Order number 414268. Ordered £45 worth of crab and it not only tasted stale, the meat was very stringy and tasted metallic and l had to dispose off them. Meat was all brown, u... Leggi di più

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Dettagli dell'azienda

  1. Servizio di ordini alimentari online

Informazioni fornite da varie fonti esterne

Bradley's are a 3rd generation family business, who deliver the finest frozen fish to your door. Free delivery on orders of £70 or more.


Informazioni di contatto

2,9

Nella media

TrustScore 3 su 5

865 recensioni

5 stelle
4 stelle
3 stelle
2 stelle
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Ha risposto al 85% delle recensioni negative ricevute

Solitamente risponde entro 24 ore

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Valutata 1 stelle su 5

A 1kg bag of.frozen plaice fillets…

A 1kg bag of.frozen plaice fillets contained only 650g of fish once defrosted. The rest was water.
Eileen at Bradley’s offered to replace it with my next order which,given my experience, was never going to happen.
She said they normally average a 20% ice glaze which is a heavy ice glaze and not light as advertised, it should also not be part of the defrosted weight.
If you pay for 1kg of fish when sold by weight that is what you should get,
This is a sharp practice and I will never use this company again.
So be warned!

19 marzo 2026
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Risposta di Bradleysfish

Thank you for your feedback. We are sorry that you remain dissatisfied with your experience.

As previously explained, our plaice fillets are packed to 1kg when frozen. A protective glaze of 20% is applied to maintain product quality during freezing, which is standard industry practice. Even allowing for this, the weight you have reported is significantly below what we would expect.

Without question, we acknowledged your concern and did not dispute your claim. In response, we offered a full replacement free of charge on your next order, which we believe was a fair and reasonable resolution, and more beneficial than a partial refund based solely on the weight discrepancy, you requested a partial refund. Which we did.

We do not accept that our practices are misleading or “sharp,” and we stand by the quality of our products and our commitment to customer service.

As you have stated that you will not be ordering from us again, we will respect your wishes and ensure that you are removed from our mailing list. We consider this matter now closed.

Valutata 1 stelle su 5

Very poor quality crab, smelly and stale

Very poor quality crab. Order number 414268. Ordered £45 worth of crab and it not only tasted stale, the meat was very stringy and tasted metallic and l had to dispose off them. Meat was all brown, unpleasant and should not have been sold to consumers. I emailed the company and received an unsatisfactory response: do not waste your money.

7 marzo 2026
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Risposta di Bradleysfish

Thank you for your feedback and we’re sorry to hear that you were disappointed with your purchase.

The crabs purchased in order #414268 were part of our fresh frozen cooked male British crabs, which are clearly stated on our website as being ideal for making soups and stocks rather than for picking white crab meat to eat on their own. These crabs are typically used by customers looking to extract flavour for cooking rather than for table-ready crab meat.

Male brown crab also naturally contains a higher proportion of brown meat, which has a stronger flavour and darker colour than white meat, and this can sometimes be unexpected if you are not familiar with the product.

That said, we always want our customers to be happy with their purchase, and we’re sorry that you felt our previous response did not meet your expectations. Customer satisfaction is important to us, so if you would like to discuss this further, please feel free to contact us again and we will be happy to review the matter with you.

Valutata 5 stelle su 5

Excellent company

Excellent company. My order was delivered one day late because the carrier (DPD) let them down. Part of my order (sablefish) had partially thawed. They did not try to make excuses. They refunded me for the partially thawed fish without question. I will definitely order from them again.

9 febbraio 2026
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Risposta di Bradleysfish

Thank you so much for your understanding and for taking the time to leave such kind feedback. We’re really sorry that the delivery didn’t arrive as expected on this occasion. While issues like this are rare, we always want to make things right when they do happen.

Overall, we’ve found DPD to be the most reliable courier service available, and we have tried several alternatives that unfortunately haven’t performed nearly as well. That said, if anyone knows of a courier that can genuinely offer a 100% flawless service, we’d love to hear about it!

We truly appreciate your support and look forward to serving you again soon.

Can you please send me your order number

Valutata 5 stelle su 5

Absolute professionals.

Absolute professionals.
I work in the office,so I’ve had it delivered there,I did put our company closes at 4.30,which I’ve always put when ordering from different fish companies.
This is the first company to contact me wanting to make sure I’ll have my fish on that day,which is a nice touch. Fish itself (all sashimi grade) top quality as expected.

3 febbraio 2026
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Risposta di Bradleysfish

Thank you so much for your kind words — we really appreciate you taking the time to share your experience.

We always try to go that extra step to make sure deliveries arrive safely and at the right time, so it’s lovely to hear that our team’s call made a difference. Most importantly, we’re delighted that you were happy with the sashimi-grade fish and that it met your expectations for quality.

Thank you again for your support, and we look forward to supplying you again soon

Valutata 1 stelle su 5

BE CAREFUL

I am very disappointed with the so-called “Black Friday” offer experience.
As a repeat customer, I placed my order and made a SPECIFIC request—both in the order notes and in a separate email to Eileen—asking for products with the longest expiry date. Which I expected a response with the indication.
I received no response or acknowledgement of my email, and the order was sent out regardless. The product shows a total of two years from catch date to the “Best Before” date, yet MORE than a year and a half had ALREADY PASSED. This leaves me with only five months to consume it because I am going away in January(HENCE and that is EXACTLY why I wrote the note AND the email so I could decide myself to keep the order or cancel!)
To make the situation worse:
1. I had to repeatedly CHASE for a response.2. When Eileen finally replied, her messages were summarised along the lines of:“I don’t think" five months remaining is an issue.”“I don’t think" I needed to reply to your email.”“I don’t consider 5–6 months to be a short shelf life, so I didn’t think there was anything further to report.”“I don’t think this…” / “I don’t think that…”
At the VERY least, some form of COMPROMISE should have been offered, INSTEAD she is offering a "discount" for a NEXT order(so that I pay first), when I asked Why not a partial refund in the current product issue? The "excuse" was: "because it was already discounted" - So it just shows that this is another reason why I also got a product with a short shelf life!!! Then Eileen also proceeded by saying "I have removed you from our mailing list".It is not all about "what you think", especially after I stated my needs SO clearly!
As a long-time customer, I can assure you that other suppliers typically provide products with 8–10 months remaining on the expiry date, which is reasonable. Six months—particularly when I will be away for one of those months—is not acceptable as this leaves me with only 5 months and this is precisely why I communicated my request so carefully!!!I would be much more fair and appreciative if a partial refund would be provided in the current product/issue NOT that I should be forced to buy something again to ONLY THEN benefit from a "discount".
I wouldn’t say I do not recommend the company, but customers should be AWARE and pay CLOSE ATTENTION to the expiry dates of the products they order!!!!
And to Eileen: I appreciate your hard work, but PLEASE be more attentive and respond to the notes and emails containing customer requests. Remember: It is not always about “what you think.” I am saying this only in the hope that the service can improve.

12 novembre 2025
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Valutata 2 stelle su 5

polystyrene packaging is not 'Earth friendly'

No customer service- I emailed them 6 days ago and did not receive a reply. The fish contains very much ice - feels like "Buy our ice and get some fish". Their competitors sell better quality frozen fish.

subsequently added: to clarify, the above was in fact 2 items:
a) I asked Bradley's re the environmental sustainability of the polystyrene packaging they used...
b) the quality of the frozen fish was much more watery than that from other suppliers.
Sorry for any confusion caused.

subsequently added: Thank you for your rapid response here. I will contact you directly with name and order number.
Could you comment on whether Bradley's has any plans to replace the polystyrene packaging with more sustainable (biodegradable) materials for food insulation (as some competitors do) in the near future?

19 luglio 2025
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Risposta di Bradleysfish

Hi, please can you let me have some more details, name and order number , so that I can look into this. I have not received and email with a complaint of this nature.

I need your details to be able to trace you so that I can look into this. Did your email mention that you were unhappy with your products?

Look forward to hearing from you.

Valutata 5 stelle su 5

I really fancied some sword fish

I really fancied some sword fish, couldn't find any near me, then I spotted Bradley's amongst others, some very nice looking fish, and at a good price,so I ordered the sword fish all I say is WOW I was expecting to be thin slices but I got nice and thick slices, Thank you so much will deffo be ordering from you again, plus delivery was on time A×××× all the way

21 giugno 2025
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Risposta di Bradleysfish

Thank you very much for your kind comments

Valutata 1 stelle su 5

Customer relations non-existent.

Customer relations non-existent.
Two emails concerning the quality of some fresh tuna I had bought went unanswered, not even an acknowledgement. One learns by one’s mistakes and buying from this company is one that I won’t be making again.

3 maggio 2025
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Risposta di Bradleysfish

Hi, this really looks like we don't care and I promise you we do. Please can I have your order number. I have gone through me emails and do not appear to have receive done from you

Valutata 1 stelle su 5

No response to emails

Item arrived on time however was defrosted on arrival and not even cold.
I feel there should have been more icepacks in the packaging like other suppliers.

Zero response from customer services

12 maggio 2025
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Risposta di Bradleysfish

Hi, so sorry that you had an issue with your parcel. I can't see that we have had any communication in regards to this from you. Can you please let me know your order number so that I can look in to this

Valutata 1 stelle su 5

Shocking treatment by this company

Shocking the way I was treated by this online supplier. Failed to deliver to my door as requested. Left the parcel outside to rot. I called and the company engaged in an argument when clear written instructions were given about delivery. Paid them. Never received my goods. All I got from them were lies and abuse. BEWARE. You don't want to lose your money with these charlatans.

9 maggio 2025
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Risposta di Bradleysfish

Please can I have your order number, so that I can look into this further. I don't think you ordered from Bradleys Fish.

My staff are not here to be abused or to feel threatened by members of the public.

You bought from Frozen Fish Direct not Bradleys.

Your parcel was delivered to your main door to which you have agreed. DPD could not gain access to your front door. I will not enter into any more conversation with you on this. We are not scammers neither are we fraudulent

Valutata 1 stelle su 5

Rubbish products and customer service

I ordered snow crab meat and snow crab legs. After defrosting overnight in the fridge, there was about a pint of water in the bag of crab meat. The crab meat was very woolly and had no taste at all. The snow crab legs had about half a pint of water in the bag after defrosting. I have ordered frozen crab meat from different companies many times before and never had this issue. They obviously injected water into the crab meat and crab legs to hike up the weight. I sent an email to let them know. A woman called Eileen called me back and said no one has ever complained before about their crabs which on reading the reviews is obviously not true. She said she never has frozen crab because it's no good. I asked if she has ever had the snow crab meat they sell and she said no. She said she would send me a voucher as compensation but I have received nothing. This is not an honest company.

I see that Eileen has replied to refute she offered the voucher. That in itself is dishonest as she clearly did offer a voucher on the phone to me.

31 marzo 2025
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Risposta di Bradleysfish

Just to clarify your email was just to share feedback about a particular product which everyone is entitled to do, but firstly I said no one has complained about this particular product and secondly I said my own personal views on crab meat were that I don’t find it freezes very well but that was my own personal opinion. I said I don’t eat frozen crab meat there is no reason why I would’ve tried the snow crab meat but I reiterated how much we sell of it. Thirdly I didn’t offer you a voucher or a refund. I said I would speak to my boss who wasn’t in at the time of our conversation
We are an extremely honest company and take offence to being called otherwise.
When my boss is back at work tomorrow, I will speak to him in the meantime I will remove you from our mailing list

Valutata 1 stelle su 5

Very disappointed with my order

Very disappointed with my order , looks fresh fish on the website but it’s all frozen fish , no quality , no taste and waste of money . No communication after purchase same product available cheaper in near by store .

2 marzo 2025
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Risposta di Bradleysfish

Sorry that you didn't read our website correctly we do state that we sell frozen fish. We highly dispute that the quality and prices are cheaper else where. We have received no communication from you other than this for us to respond to

Valutata 5 stelle su 5

Helpful customer service

I ordered a first and had to change my delivery address. I rang first thing in the morning and they were very helpful. As my order hasn't been processed, I was able to change the address

14 febbraio 2025
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Risposta di Bradleysfish

thank you for you kind comments

Valutata 1 stelle su 5

Non existent customer care

I thought I'd give Bradley's Fish a try. Their website looked good and I mistakenly thought that by dealing with a family firm the chances of them wanting satisfied repeat customers was high. Wrong!

My purchase included smoked roe. As soon as I opened the box I could see the roe wasn't right. It was extremely runny and it had been so over smoked that it was disgusting so I had to throw it away. I sent 2 polite emails to Bradley's which both went unanswered.

We also had some smoked haddock. Again as soon as I opened the packaging the awful smell hit me and I knew the fish wasn't any good. Another one for the bin. Again contacted Bradley's and again no reply.

So, I wont be using Bradley's again. I wasted a good deal of money and as a firm it looks like they couldn't care less.

There are much better fresh fish suppliers out there!

31 gennaio 2025
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Risposta di Bradleysfish

Your first email wasn't worded as if you wanted a reply it was feed back. Your last email was received on the 9th, less than 24 hours ago which we are still looking into, I have just in fact been discussing it with Mr Bradley, we had intended to refund you for the products that you were unhappy with.

Valutata 5 stelle su 5

Impressed.

First time ordering. Very impressed with packaging and fish quality is superb. Will definitely be ordering again.

15 gennaio 2025
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Risposta di Bradleysfish

Thank you, we really do appreciate your kind comments

Valutata 5 stelle su 5

Amazing fish!

Great communication from Eileen, kept me informed and order arrived, packaged very well . The Wakame seaweed salad is amazing, goes so well with the smoked eel. I would definitely recommend and I will be ordering some of the other fish very soon.

8 gennaio 2025
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Risposta di Bradleysfish

Thank you, we really do appreciate your kind comments

Valutata 1 stelle su 5

Totally deceitful advertising

Final response :

To claim that the product is fine because it meets a certain number per pound is totally irrelevant. Your supplier (and you) can dream up any number you choose and say it meets a specific criteria. Why don't you just double it, as really small prawns, and still describe it as XXL.? Then claim it still meets YOUR criteria.
The fact remains that this product is described and sold as EXTRA EXTRA LARGE. Nowhere does it set an expectation of the number of prawns in the bag, either on the package or on your website. Who is going to empty out 2kg and count it anyway. And the contents don't come remotely close to the description of XXL. 
In your email of 6/1 at 10.42 you actually say (verbatim) "there are some smaller, mixed with large". Neither of those descriptions is conducive to XXL, is it?
Other customers can judge for themselves if they think they are XXL size. I am confident what their judgement will be. Customers aren't stupid, and pictures speak a thousand words. 
You say you just 'felt' like I was blackmailing you. Why?  A blackmailer demands money. At no time have I done that. You're an embarrassment
I've blocked any more communication. They're not worth it

***************************

First Update, following reply from Bradley's.

Their accusation of 'blackmail' is nothing short of libel. If you blackmail someone, you demand money for not carrying out an act. I have never even asked for a refund, or any form of compensation whatever, and don't want it. My lengthy thread of emails provides absolute evidence of this. I am satisfied that I have exposed their fraudulent marketing. Frankly, their infantile manic denials and accusations have done themselves more harm then anything I have said in my review.

Their claim that I 'made threats' is just further utter drivel. Following their string of emails throughout the day denying any wrong doing, I advised them that I would be writing appropriate reviews and taking the matter up with Trading Standards. That does not constitute a threat. It is providing information. If I was threatening them I would have demanded some form of recompense to stop me carrying out that threat. Pathetic. I have kept all their emails, and mine, and have absolute proof of everything that they said. I wrote the reviews this morning because I sent them the batch code yesterday and they didn't even acknowledge receipt of it. Just blanked me. Arrogant.
BTW I have placed an order with them before, but have NEVER ordered this large 2kg bag.
********************************
I recently ordered a 2kg bag of shelled cooked prawns. The packaging boldly claims that the contents are 'Premium Luxury Prawns XXL'. Everybody on the planet knows that XXL obviously means 'Extra Extra Large'. Not just large, or extra large, but EXTRA EXTRA LARGE. I.e. very big indeed. Except Bradley's, who clearly think this means 'small or medium'.
On opening the bag, with great anticipation, I found that the contents comprised well over 90% of what can only be described as small prawns, and a handful of prawns which could optimistically be described as 'medium'. Not a single prawn in the entire 2kg bag came remotely close to being even 'large'. And to suggest any single item in the bag was XXL is nothing but deceit and fraudulent advertising.
I took a photo of a selection of the contents, lined up against a 50p piece, to show clearly the size. I included the largest single prawn I could find in the bag. It was pathetic.
I contacted Bradley's, with my evidence, and received the expected pile of defensive drivel.
They educated me with the information that the prawns previously had shells on (really! Never knew that! ). And that the prawns were bigger before they were shelled and bagged, which justified the description. Utter drivel. What is advertised on the packaging must describe what is actually inside, not what the contents historically looked like. Apart from which, even with full shells and heads on, these prawns could still be described as nothing bigger than 'medium'. Absolute nonsense. Like describing a bag of sausages as 'huge' because they previously were part of a whole cow or pig. Shocking deceit, and they haven't got the slightest bit of integrity or professionalism to admit this is an error.
I can't upload the picture showing the pathetic size of the prawns against the 50p piece on here, but I have done so on Google Maps. Have a look and judge for yourself. Map location is Feltham TW14 0XQ, look under Reviews.
I am saving the bag of prawns as evidence, and will be sending my evidence to Trading Standards when they reopen at the weekend. Disgusting rip- off.

1 gennaio 2025
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Risposta di Bradleysfish

We stated that your actions felt like blackmail; we did not accuse you of blackmail.

Regarding your concerns, we categorically deny any suggestion of fraudulent marketing. As a small, family-run business with an 80-year history, we have always operated with honesty, integrity, and professionalism. Treating others with respect and fairness is a core principle of how we conduct ourselves.

We are confident in the accuracy of our actions and have taken the additional step of consulting with our supplier to ensure clarity. As the information below confirms, there has been no error on our part.

I’ve attached the response from our technical manager based on the information received from Royal Greenland.

From our supplier

That would mean the product is in spec, albeit nearer to the back end of it (114 Prawns per lb). In my opinion, when it comes to the expectation of the size of prawns, I think your customer may have had King Prawns in mind which would typically grow much faster / larger. You’d be hard pushed to find anything larger than a 90/120 low glaze in Cooked & Peeled Coldwater Prawns.

7th January 2025
Complaint Ref.: 25007

Dear Dax, Please accept my apologies for this complaint and for the inconvenience caused to yourself and to your customer. Please be assured we take all complaints seriously and this matter has been investigated. Our raw material undergoes a number of quality control checks throughout it’s production, prior to it being sent to us. The checks assess a number of quality parameters including count. These checks are conducted by trained quality control operatives. Upon receipt of this complaint, our raw material manufacturer reviewed the quality control records for the batches used. The records show that, for all checks, no out of specification product was identified. The prawn count – the number of prawns present in one lb – was within specification in all samples taken. No non-conforming product was identified. In addition to the quality control checks conducted by the raw material manufacturer, our manufacturing site also conducts a number of quality control checks when packing the bulk prawns into individual packs. Our checks also include assessment of the prawn count, as well as other organoleptic criteria such as appearance and aroma. Our quality control checks are conducted at the start and end of production, as well as every thirty minutes throughout, by trained quality control operatives. We record results of all checks on quality control paperwork. Upon receipt of this complaint, the quality control paperwork for the finished product batch has been reviewed. All checks conducted throughout production showed that the count of prawns was within specification. No out of specification results or non-conforming product was identified during production. In addition, we have also reviewed our complaints records. We have received no other complaints of this nature on this batch of product. This complaint has been communicated to our raw material manufacturer and to our manufacturing site, and has been recorded for trending and monitoring purposes. Once again, please accept my apologies for this complain




Thank you for your understanding.




Hi,

Your email, which we felt was like black mail with your threats, was received over the weekend and we replied on the first working day (yesterday). We asked for the batch code, which you provided and as we said we would be going back to the supplier to see what their comments were on the prawns, so it would have been fair for you to wait until we had all the facts and findings before you wrote your review. Also it is not the first time that you have bought the prawns from the same batch, without complaint

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